Panera Bread has stepped up its use of target-marketing initiatives to drive traffic and sales, specifically focusing on its MyPanera loyalty program and brand messaging.
There is no shortage of advice available for entrepreneurs on how to grow a business.
In a recent study of 300 franchise companies, FranConnect, the leading provider of franchise management systems, found that 62 percent of small business owners are struggling to keep up their local marketing campaigns.
In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices.
The Houston-area USA Mobile Drug Testing franchise offers drug testing services and employee training programs for local area companies and organizations that want to establish drug-free workplaces.
3Seventy, a provider of mobile engagement solutions, has announced the launch of a new SMS marketing campaign for Harman Management, the owner of A&W Burger franchises with almost 200 locations on the West Coast.
Cianciulli is the third of four franchisees that Edible Arrangements is featuring throughout the year in its TV campaigns.
It is often said that uniformity and consistency are the defining features of franchising.
When Judy Annunziata purchased her first Edible Arrangements franchise in 2006, she never expected that some day she would be a face of the franchise.
To help entrepreneurs as well as franchise brokers and their candidates interested in starting a new franchise business, Outdoor Living Brands has launched a series of informative testimonial videos on YouTube.