A Cheaper, Faster Way To That First Sell

In its early days, a product is often relatively expensive to produce and it lacks the history of growing sales that is essential to get to first base with chain store buyers.


Advertising on Money

How is a dollar bill different from a postage stamp?


Wal-Mart’s First Advertisement

This is where it began in 1962.


Niche Biz: Jingle Punks

That changed two years ago, while Gutstadt was editing an independent film that needed a song with a Pulp Fiction-like vibe.


Ad Agency Turns Coffee Sleeves Into Newspapers

The agency paired fresh coffee with fresh news by converting the coffee cup sleeves of Time Hortons into ‘Headline News’ Cup Sleeves.


Niche Advertising: World’s First Interactive Billboard

Set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM” — something that could be handy ahead of next Sunday.


Niche Biz: Advertising on Sheep

English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.


Advertising on the Backs of Thighs

We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs.

That’s Called ChalkBot

Nope, they’re not paint–they’re made of chalk, and they’re sprayed on the road surface by ChalkBot, a massive trailer-mounted inkjet printer sponsored by Nike and the Livestrong foundation.


Making Ads That Whisper To The Brain

In other words, this is your brain on ads.

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