Advertising: Only Visible When Wet

Fresh Green Ads: “Fresh Green Ads has developed a Raincampaign for Sea Life Scheveningen.


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Finding Gold In Abandoned Ads

Count the signs listing phone numbers as you drive down the street in a commercial area, or the number of ads you notice as you surf the net or leaf through the Yellow Pages.


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A Cheaper, Faster Way To That First Sell

In its early days, a product is often relatively expensive to produce and it lacks the history of growing sales that is essential to get to first base with chain store buyers.


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Advertising on Money

How is a dollar bill different from a postage stamp?


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Wal-Mart’s First Advertisement

This is where it began in 1962.


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Niche Biz: Jingle Punks

That changed two years ago, while Gutstadt was editing an independent film that needed a song with a Pulp Fiction-like vibe.


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Ad Agency Turns Coffee Sleeves Into Newspapers

The agency paired fresh coffee with fresh news by converting the coffee cup sleeves of Time Hortons into ‘Headline News’ Cup Sleeves.


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Niche Advertising: World’s First Interactive Billboard

Set up just off Tottenham Court Road, the billboard allows passersby to have pictures taken of themselves and the words “I LOVE YOU MUM” — something that could be handy ahead of next Sunday.


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Niche Biz: Advertising on Sheep

English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.


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Advertising on the Backs of Thighs

We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs.