Next time you walk into your favorite neighborhood bar, you may not be able to order a cosmopolitan or a rum and Coke.
That’s because in the highly competitive restaurant industry, some bars are adopting a new tactic to separate themselves from the pack.
It’s all about establishing a niche — and it seems the key may be in your cocktail.
Smart barmen are taking classic run-of-the-mill cocktails off the menu in favor of unusual and innovative drink creations.
In San Francisco, where this trend has really taken off, bartenders are acting much like chefs, putting their own signature on cocktail menus that are often customized to the restaurant’s cuisine.
Photo by cx_ed.