Starting this July, Birds Barbershop proudly begins serving Shiner Bock and Shiner Light Blonde to customers in a co-branding partnership with the Spoetzl Brewery in Shiner, Texas. Previously, Birds clients were served a complimentary Lone Star Beer with a haircut.
“Every drop of Shiner is brewed right here in Texas, and the incredible people behind the company are here too,†said Michael Portman, Birds’ co-founder. “We share a lot of Shiner’s values, including our passion for music. But making someone’s day is the ultimate co-branding opportunity, and nothing does that quite like a free Shiner to go with a new haircut.â€
Portman and his co-founding partner Jayson Rapaport believe that serving Shiner Bock and Shiner Light Blonde will be a major upgrade to their clients’ experience and options, with no added cost.