...

Selling Quirky Products To Retailers

Laura Silverthorn is the founder of Mother Ink, they make temporary tattoos for expectant mothers.


...

Creating A Catchy Business Name

According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names.


...

100 (Really) Creative Biz Cards

A business card creates a physical connection and bond between you or your business and your customers.



...

Brand Journalists: Post PR for Franchises

When former journalist Thomas Scott started blogging about his home-staging business in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company’s brand.


...

Branding Vegetables

First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots.


...

Cool Logos With Hidden Symbols

Did you know that some companies have symbols hidden inside their logos?



...

Bad Product Names

We will buy many products in our lifetime.


...

New York Entrepreneur Sells City Tap Water

As counter-intuitive as it may seem, New York tap water is incredibly fresh and pure.