I recently came across an article locate on USA Today that talked about the Golden Rule, the one that says ” treat others as you would want to be treated”.
As the pace of change quickens and business planning becomes more vital, untruths and mythology about the subject keep coming up.
North Tyneside has been devastated by the down economy, losing 140 businesses, which has led the town to take some drastic measures.
Systematize the Best Solutions.
Once you’re satisfied with the business plan, the next step is to test it.
Measurement & ROI.
Keep it simple.
This is the part that trips up most do-it-yourself publicists and even PR folks.