Forbes.com:
A scented candle company in southwest Idaho is lighting up the local economy by sending out some 1,000 employees, suppliers and their family members with $100,000 and orders to spend, spend, spend.
Meridian-based Scentsy is spending $2,500 at each of 40 locally owned retailers, restaurants and other businesses Saturday to celebrate its five-year anniversary of making fragrant, wick-free candles.
Each individual with money to burn from the candle company is spending $50 at each of two businesses and can keep whatever they purchase.
“We thought about doing a typical celebration for a company like ours,” John Curtis, public relations strategist for Scentsy, told the Idaho Statesman. “We thought maybe we’d do a carnival, rent some rides from some company in California for our employees. But then we thought: Why not spend the money here instead?”
The businesses were selected based on nominations by Scentsy employees, one of them being Shu’s Idaho Running Co. in Boise.
“They bought a ton of stuff,” said Mike Shuman after the 50 shoppers came through his store. “Everything from insoles to shorts to shoes to books. I love the concept.”
Logo from Scentsy