What happens in our brains when we watch a compelling TV commercial? According to The New York Times for one thing, certain brain waves→

Via: Daily Infographic

This year’s Consumer Electronics Show is more about incremental upgrades than massive breakthroughs. And, of course, there are the tablets. Wired put together this→

Via: Pulse 2

CNet is reporting that according to ComScore, consumers spent $9.01 billion during the first three weeks of November, representing a 13 percent gain over→

When you think Crocs, you think ugly, comfy plastic clogs. But since its stock (and cool factor) tanked back in 2008, the company has→

The days of consumers stocking up on large quantities of food regularly and buying clothes seasons in advance seem to be long gone, so→

What’s black and white and read all over? Not the white pages, which is why regulators have begun granting telecommunications companies the go-ahead to→

The New York Times announced that it will begin publishing bestseller lists for e-book fiction and nonfiction in early 2011. According to Mashable.com, the→

You’re probably familiar with the effect of a sumptuous dessert tray wheeled to your table at a fine restaurant. When the cheesecake or torte→

CNNMoney says sales at major retailers rose for a 10th straight month in June, but mixed results reported Thursday signaled that consumers are still→

The Apple App Store, the Android Market and BlackBerry’s AppWorld have a surprising new competitor. The United States government. According to a story at→

Think of McDonald’s and the first thing that pops to mind is a burger — and fries. Think again. The nation’s largest fast-food chain→

The moment Danielle Pettiford walks through the door of her favorite grocery store, she walks in prepared says NJ.com. With her book of coupons→

Trendwatching.com has put together a list of 10 consumer trends for the new year. Business As Usual Forget the recession: the societal changes that→

A recent study revealed that most people don’t like tailored web ads and they don’t appreciate advertisers using their personal information to direct those→

Even in this enlightened age of recycling, a majority of all bottles and cans end up in landfills. More than 200 billion beverage containers→

WalletPop: Kmart made news last year when it revived its layaway program and sister store, Sears, quickly followed suit. Now, both Kmart and Sears→

photo credit: doug88888 They’re talking to each other before talking to the brand. Social Networking and exchange of information outside of the brand space→

photo credit: ivoryelephantphotography biznik.com: The first step in any good marketing plan is to know your ideal client and their emotionally compelling problem. Whether→