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The Real Value of Facebook Is Friends of Fans

Many businesses think of Facebook as the place to get new customers, and it certainly can be.


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Niche: Monitoring Student Athletes Online

The business plan of Varsity Monitor is simple.


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Has the Facebook Algorithm Been Cracked?

According to The Federalist’s analysis, five simple variables explain the vast majority (nearly 75 percent) of how the Facebook news feed algorithm works: total likes, daily paid reach, site page views from Facebook, weekend vs.


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Hangers Report Popularity of Clothes

The promotional video for the service pitches the idea like this (translated from Portuguese): “When they go clothes shopping, women always feel insecure and want a second opinion.


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Niche Website? Just Copy the Old Facebook

Tap into the primal urges that got people really excited about the site in the first place.


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Niche: Facebook Insurance

First it was Swiss Life, now AXA has joined the party.



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How Much is a Facebook Fan Worth?

According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17.



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