Snuggie representatives say that they will spend about $12 million in advertising this holiday season, significantly less than last year, because the product now retails in big-box chains.
Kids move on to the next fad,” says Jim Silver, editor of TimetoPlayMag.com, a website that reviews toys for consumers.
Mary-Kate Olsen and Sarah Jessica Parker have been seen wearing them, as have the model Agyness Deyn and her friend Henry Holland, the House of Holland designer.
When a toy fad goes cold, make sure you’ve already explored the next big trend, says Wham-O CEO Kyle Aguilar.
Huh places emphasis on sharing, remixing and giving back as opposed to the top-down dictatorship of content that we typically see in mainstream mass media.
The draw is a must-have bracelet.
With toy store shelves and television commercials chock full of eye-popping video games and fancy tech playthings, it came as a surprise to many that some of the hottest toys this holiday season were inexpensive, relatively low-tech battery-powered hamsters imported from China called Zhu Zhu Pets, according to a story at CNet.com.
Zhu Zhu Pets are THE toy for Christmas.