These bizarre Buddha-shaped pears were invented by a farmer in China who is planning to export his novel idea to the UK.
Once a niche industry, the “super-premium” juice business, more focused on healthy, exotic nectars than the kinds of juices purveyed by Welch’s and Tropicana, is now a multibillion-dollar enterprise.
“I wanted to go into a business that would probably create some sort of suburban distribution system,”
The marketing company spent two years researching potential methods for creating a piece of fruit that mimicked the box shape of Camp’s juice cartons and eventually developed a mold that could be fitted around a piece of fruit as it began to ripen on its tree.
Nigel Baker and Eleanor Hoad came up with the idea Urban Harvest, a community juice and preserves business, after years of watching surplus fruit go to waste in gardens across the city.
On the first day gather gather fruit from majestic trees – palm fronds, boughs from leafy trees, and willows that grow by the streams.
Instead of peeling the label off your apple, next time you might just wash it.
With initial funds of 500,000 yuan ($78,700) and a clear business ethic in mind, Eysler and Au opened the first iF Juice store in November 2007.