Even the homeless can use marketing to make their panhandling standout from the competition.
Dennis Anderson never expected to be homeless.
Forget the mint on the pillow.
For Jason Mercado, being laid off in the current recession couldn’t have come at a better time.
David Johnson, pictured, is an allegedly homeless man living in San Francisco.
NY Times: “With a project called Homeless Hotspots, a marketing company is helping out with this, while helping the homeless and promoting itself.
Having spent several months legitimately working in the building, often quite late, Simons had noticed that although there were security guards with nightly rounds, there were at least three couches that seemed outside those patrols.
Housing L.A.’s homeless population, which numbered nearly 60,000 at the height of 2008′s economic downturn, would cost a staggering $3 billion–an impossible sum to raise.
Abraham, Laura and Ruth wound up at The Monarch School, the largest school for homeless children in the country.
Newspapers produced and sold by homeless people in dozens of American cities are flourishing even as the deepening recession endangers conventional newspapers.