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Vanity Barcodes

A vanity barcode is a product UPC (or similar) barcode that’s been turned into a decorative design, yet still scans like a regular barcode.


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Remember that Marketing is a Negotiation Process

With the immense pressure marketing personnel in every size company are up against to recoup losses from the recent economic downturn, it’s very easy to forget that there’s more to marketing than simply assembling an ad campaign.


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Search Result as a Business Card

photo credit: jeffmcneill

Although Google might not like it, this is an interesting business card idea.


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Menu Mind Tricks

NY Mag: “In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.”


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New York Entrepreneur Sells City Tap Water

As counter-intuitive as it may seem, New York tap water is incredibly fresh and pure.


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5 Things Every Small Biz Owner Should Know About Online Marketing

The following is a guest post by Kari DePhillips.


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How To Do a Marketing Audit

A marketing audit is a structured review of a business’s current marketing activities that is done to ensure that the marketing plan is performing as expected.


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The Deadly Sins Of Online Marketing

1.) Not Tracking Your Online Advertising

2.) Not Locally Targeting Your Online Marketing

3.) Not Claiming Your Google Place Page

4.) Failing to Optimize Your Landing Page for Conversions

5.) Not Training Staff on Lead Handling

6.) Poor Customer Service

7.) Letting Your Online Reputation Go Unchecked

Photo by Rex Dingler


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Groceries Become More Male Oriented

Food makers, including giants Kraft Foods Group Inc.


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Using Halloween as a Marketing Opportunity

Spooky noises keeping you awake?


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