Companies put a lot of effort into discovering what women want in a product, and consultants like Sandie Glass and Laura Wolfram give them→

Sometimes big companies run promotions that require them to give away a ton more than the bargained for. It’s hard to think even with→

The National Association for Moms in Business says that moms have $1.3 trillion in spending power, with 80% of them making most of the→

Seth Godin has drawn a marketing lesson from last weekend’s failed apocalypse: Every time, people succumb. They sell their belongings, stop paying into their→

The reality distortion field is a term used to describe Steve Jobs of Apple and the way his charisma. The RDF is said to→

A new video is up on the YellowBook360 Building Success site. This one is hosted by Anita Campbell of Small Biz Trends. In it,→

My second of two videos for YellowBook is up at the site YellowBook360 Building Success. In this one, I spoke with Eric Model of→

Imagine a homeowner with a plumbing problem. Not having a previous relationship with a plumbing company, the consumer calls the first one she finds→

It isn’t surprising to hear that the average American consumer mentions specific brand names 60 times per week in conversations. In personal relationships, people→

A visually stimulating chart compiled by Kissmetrics outlines how our purchasing decisions are influenced through color, among other factors. Via: PSFK

Why are you marketing? Are you marketing to see your name in lights; to see your face on a billboard or in an advertisement?→

What is the ROI of a handshake? Is it even quantifiable? What value does the conversation and the relationship have? Of course it is.→

My first video from the YellowBook360 Building Success series is out. In this one, I speak with Carmen and Serge Sognonvi of Urban Martial→

Marketing is a long term investment, just like buying real estate. Sales are immediate, and the selling you do today will have a direct→

According to a story at ReadWrteWeb, regardless of industry, there is one age-old relic of professional networking that refuses to die: the business card.→

There’s an old business adage that goes like this: “You’re wasting half of your marketing dollars. Unfortunately, you don’t know which half.” What was→

“Delicious! Refreshing! Exhilarating! Invigorating!” When John Pemberton invented Coca-Cola in 1886, not even that adrenalized ad slogan could persuade customers to try it over→

A new study suggests online consumers judge a site’s or a software’s credibility by its name—and the more specialized the better, reports Futurity.com. Researchers→

Every business knows that they need to track how many people are buying their products and services, but what specifically should you analyze when→

What’s in a name? If it happens to be Twitter, the answer is roughly $1.1 billion. In just four years, Twitter has gone from→