Meet Brian Schechter and Aaron Schildkrout, creators of the online dating site HowAboutWe, which until lately targeted an obvious demographic: singles.
MissNowMrs.com has helped some 82,000 users change their married names.
“There is huge pent-up demand,” said Marshal Willick, a Las Vegas matrimonial attorney, who has noted an upturn in his business.
The discount site wasn’t offering a salon service, pilates class discount, or cheap lunch deal to subscribers of Cincinnati’s Groupon.
No one, as far as I know, breaks out divorce statistics for entrepreneurs, but I’d wager they’re higher than the U.S.
Here’s how its WedLock product works.
All’s fair in love and war, which may be why divorce often seems unfair.
Like a lot of young Indian couples, they met on a matrimonial Web site and within a matter of weeks were picking out the wedding invitations, reserving the horse-drawn carriages and having the bride fitted for a pearl- and gold-encrusted sari.