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Coke Bottles Through the Ages

No comment, but wow!


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Coming Soon: Flashing Cereal Boxes

We all know that cereal packaging is designed to attract the eyes of your five year old as you drag him down the breakfast aisle of the supermarket.


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Why I Didn’t Think Of That

Unique Products To Inspire And Amuse.


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Selling Quirky Products To Retailers

Product packaging matters less on the Web, but in stores, life-size products jam the shelves, screaming for attention.


Bubble Wrap Turns 50

There are at least 250 Facebook groups dedicated to the packing staple cum low-tech stress reliever, a turn of events that would’ve surprised its inventors, who set out to create a textured wallpaper in the late 1950s.


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Wrapped Too Tight…

Terminology unfamiliar?


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Coca-Cola’s Quest For The Perfect Bottle

How do we get to our vision of a 100 percent renewable, 100 percent recyclable bottle?”

It’s a simple question, with anything but a simple answer — getting to a renewable, zero-waste bottle requires technology breakthroughs, favorable economics that will drive recycling, changes in human behavior and supporting policy from governments around the country, if not around the world.


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