Seven in 10 franchisors intend to recruit more franchisees in 2011 as their optimism returns to pre-GFC levels, new research has revealed.
According to 10 Thousand Feet’s Franchisor Expansion Study for 2010, 68% of franchisors believe they will recruit more franchisees in the next 12 months.
Ian Krawitz, head of intelligence at 10 Thousand Feet says research shows franchisees are also more optimistic, with a 4% rise in sentiment in the past 12 months.
In light of the figures, Krawitz says 2011 is shaping up to be a promising year for people looking to purchase or grow a franchise.
“During the GFC, people were cautious of stepping into a franchise system due to the financial commitment. With confidence growing, people are looking at franchises as a viable option and are progressing through the pipelines a lot faster,” he says.
