You’re probably familiar with the effect of a sumptuous dessert tray wheeled to your table at a fine restaurant. When the cheesecake or torte→

Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer. A local grocery chain has erected what→

Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? lf so, you’ve been→

You know when the sign on the bread shelf at Winn-Dixie says “10 for $10,” that’s just wishful thinking on the store’s part, according→

Business Pundit reports that a truly sharp marketer should understand how our brains process information. The “Serial Position Effect” (developed by Hermann Ebbinghaus) assists→

Business Pundit says that business is all about people. That being the case, perhaps we should stop reading management books for advice and start→

Business Pundit says that business is all about people. That being the case, perhaps we should stop reading management books for advice and start→

photo credit: e-magic Throughout our adult life many of us wonder why we do certain things that we do whether it be in our→

photo credit: h.koppdelaney A recent interview was conducted with psychologist R. Keith Sawyer regarding the creative process and posted on OpenForum. In this interview,→

Time: Turns out “Don’t squeeze the Charmin” might have been the worst marketing message of all time. According to a new study to be→

Wired: Good news, doodlers: What your colleagues consider a distracting, time-wasting habit may actually give you a leg up on them by helping you→

Associated Press: Watch an advertisement on a video screen in a mall, health club or grocery store and there’s a slim – but growing→

Wired: For an all-natural brain boost, skip the pills and hit the colors. In the latest and most authoritative study on color’s cognitive effects,→

The Wall Street Journal: Fishing in the stream of consciousness, researchers now can detect our intentions and predict our choices before we are aware→

Entrepreneur.com: One of the reasons so many people don’t become entrepreneurs is because they’re afraid of failing. They’re afraid of making mistakes. They’re afraid→

USA TODAY: Does the economic downturn terrify you? Or are you plotting a new strategy for life with less money? Your reaction offers a→

Fast Company: The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational→

WIRED: In the fall of 1972, when David Galenson was a senior economics major at Harvard, he took what he describes as a “gut”→

BradentonHerald.com: It’s Sunday evening, the weekend is winding down and you’re beginning to think about the work week ahead. What are your feelings? Do→

USA TODAY: Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now,→