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Nine Types of Entrepreneurs

Successful entrepreneurs are supposed to be outgoing, risk-taking workaholics.


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People Will Pay 50% More For Items They Can Touch

The group, led by professor Antonio Rangel and grad student Benjamin Bushong, studied the reactions of customers to text descriptions of an item vs.


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Country’s First Scented Billboard

Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer.


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Impulse Shopping

Have you ever added a pack of gum to your cart while waiting to check out at the grocery store?


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Supermarket Sales, “10 For $10,” Makes You Buy More

You can just buy one for $1, or three for $3 if that’s all you really need.


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Biz Psych: The Serial Position Effect

The “Serial Position Effect” (developed by Hermann Ebbinghaus) assists by explaining how we remember items we see or hear in lists.


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Biz Psych: Door In The Face Phenomenon

Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations.


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Biz Psych: Foot In The Door Phenomenon

Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations.


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Why We Do What We Do

All that we do appears to be governed by reward systems, and the most powerful reward systems are short-term.


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The Creative Mind

Give yourself permission to think up many ideas.