Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Despite being such a large and lucrative industry, PR carries remarkably few barriers to entry.
Shipwire works with a lot of up-and-coming product companies – many of which are great at generating buzz, and others of which could use a leg up… As we all know, buzz is critical to the success of a new product because momentum builds excitement and sales.
Inspiring and empowering mothers everywhere is the main role played by Bizymoms.
When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release.
Major media outlets are still important, but their importance has been diluted to some degree by a million bloggers and the flow of information that marches directly to the end user.
Foster, 27, is the president and founder of KKPR, a boutique advertising, marketing and public relations agency based in Milford, with clients ranging from the Hotel Fauchere to a craft brewery to a New Jersey nonprofit that works with children with disabilities.
Quality photos for head shots: An important tip for photos in small business PR, it’s always important for you to have professional-quality head shots of your executives ready for any member of the media that may run a story on your, your company or any member of your executive team.
Success is nothing new for the 28 year old entrepreneur; Rasier has won over the tough critics in success as a business man, dancer, choreographer, and producer, and worked with Cirque du Soleil for the pre-game show during Super Bowl XLI.
Put yourself in the reader’s seat: You will need to make your press release appealing to the reader and one of the best ways to do this is by telling a short story or by giving an example.