One guy turned his eBay affiliate site CarsForAGrand.com into a monster hit by driving around the country in a beat-up 1974 Pontiac LeMans that he purchased for $899.89 and doing interviews along the way with local television stations.
Despite being such a large and lucrative industry, PR carries remarkably few barriers to entry.
Shipwire works with a lot of up-and-coming product companies – many of which are great at generating buzz, and others of which could use a leg up… As we all know, buzz is critical to the success of a new product because momentum builds excitement and sales.
Inspiring and empowering mothers everywhere is the main role played by Bizymoms.
When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release.
Major media outlets are still important, but their importance has been diluted to some degree by a million bloggers and the flow of information that marches directly to the end user.
Foster, 27, is the president and founder of KKPR, a boutique advertising, marketing and public relations agency based in Milford, with clients ranging from the Hotel Fauchere to a craft brewery to a New Jersey nonprofit that works with children with disabilities.
Quality photos for head shots: An important tip for photos in small business PR, it’s always important for you to have professional-quality head shots of your executives ready for any member of the media that may run a story on your, your company or any member of your executive team.
Success is nothing new for the 28 year old entrepreneur; Rasier has won over the tough critics in success as a business man, dancer, choreographer, and producer, and worked with Cirque du Soleil for the pre-game show during Super Bowl XLI.
Put yourself in the reader’s seat: You will need to make your press release appealing to the reader and one of the best ways to do this is by telling a short story or by giving an example.