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Geofencing: Using Texting to Attract Customers

The smartphone has become the bane of the retail industry, as savvy customers use physical stores to comparison-shop before going online on their phones to buy the same goods at a cheaper price, a practice known as showrooming.


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Text Messaging and Marketing Have Grown Up

Although, texting (also called text messaging or SMS) was originally thought of as another avenue for teen communication, it has caught on with adults as well and is now a reputable part of the business world.


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