Global Icons, the premier licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced today its exclusive worldwide licensing partnership with Steak and Ale(r), the classic American steakhouse.
Created by legendary restaurant pioneer Norman Brinker, Steak and Ale was renowned for being the premier affordable casual dining steakhouse with a passion for perfection. Inspired by the warmth of an English Inn, the brand prided itself on providing exceptional guest experience, delivering high-quality steaks, tasty entrees and unparalleled service in a relaxing and intimate atmosphere. Steak and Ale’s classic recipes include famous delectable dishes such as the Kensington Club(r), the Hawaiian Chicken, the Signature Herb Roasted Prime Rib(r) and the 1001 Chocolate Chip Cake. A name that is continually affiliated with quality, Steak and Ale remains a strong and highly-recognized brand.
“Steak and Ale wrote the book on high quality casual dining,” said David Goronkin, President & CEO of Bennigan’s Franchising Co., Inc., http://www.chainleader.com/article/CA6653885.html which owns the Steak & Ale brand. “By teaming up with Global Icons we’ll be able to bring to customers many of the delicious Steak & Ale dishes they love and crave.”