photo credit: pheezy
400 customers each night. A wait of sometimes two hours.
For a taco?
Yes, this is the frenzy that accompanies Korean taco trucks in the Los Angeles area. And the reason is the way it gets its word out. Starting last November, Kogi Korean BBQ-To-Go, the vendor that sells the $2 taco with spicy pork, chicken or tofu soaked in red chili vinaigrette and doused with kimchi, “capitalizes on emerging technology by sending out Twitter alerts so fans know where to find it at any given time,” according to a New York Times article last week. Its marketing plan included having someone be in charge of social networking.
How could your business benefit from Twitter?