Neil Welsh and James Jacka are the divisional franchisors for Jim’s Test and Tag, which counts 140 franchisees in its mobile system. The pair looks to provide consistency in training and so focuses on classroom experiences. Neil Welsh explains pre-franchisee learning and the extensive training franchisees initially receive to set them on the road to business success:
“We have two day prospect information workshops and in this we go through the contract, introduce potential franchisees to the business and to Jim. The first day is always run by a franchisee but other franchisees may drop in. If they do, we tend to leave the room and give them 15 minutes to answer questions.
“We talk about the culture, what it looks like, the operations manual and we assess them on fairly basic things – their views of the business, we do a bit of profiling. Then we talk about the disclosure document and the benefits and negatives of franchising.”