Central Valley Business Times: …Even though Americans are concerned about obesity, the stand-alone marketing of a “healthy benefit” to mainstream consumers isn’t enough to→

Business Week: Dean Sparks is a 49-year-old farmer near Binghamton, N.Y., who for decades has relied on wholesale distributors to buy his organic eggs,→

Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their→

China Daily: On a hot July day in 2010, Wang and some of his fellow villagers went shopping downtown and bought some beverages from→