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Farmers Should Package Fruits & Veggies Like Junk Food

…Even though Americans are concerned about obesity, the stand-alone marketing of a “healthy benefit”


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Branding Vegetables

First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots.


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A Vending Machine for Fresh Vegetables

On a hot July day in 2010, Wang and some of his fellow villagers went shopping downtown and bought some beverages from a vending machine.


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Virtual Farmers’ Market

Dean Sparks is a 49-year-old farmer near Binghamton, N.Y., who for decades has relied on wholesale distributors to buy his organic eggs, milk, and cheese and sell it to stores and restaurants around the East Coast.


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