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Niche Biz: Homeless Hotspots

NY Times: “With a project called Homeless Hotspots, a marketing company is helping out with this, while helping the homeless and promoting itself.


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Turning Dog Poo into Free Wifi

Ad agency DDB teamed up with Mexican Internet Portal Terra in an attempt to clean up the parks of Mexico City from dog droppings and other foul odored objects and materials by rewarding those who make an effort to clean up after their pets.