Author Archives: Jaclyn Wells
Will Talk of a Depression Lead to One?
photo credit: mugley In a recent survey, it was shown that more than two thirds of consumers said they expect the recession to last for five more year’s! That is a long time when you think about our current situation extending to that length of time. With all of the talk about the recession turning [...]
photo credit: Vlad the Impala Do you ever find yourself humming an old advertising jingle you remember from childhood? It’s a common occurrence for all of us. Some things just stick in our minds, seemingly forever. But what makes one marketing message stick while hundreds or even thousands of others are barely noticed or immediately [...]
Social Networking Your Way to Fame
photo credit: alpha du centaure Social networking is kind of like building a house, you need a good frame base to start on. Plans drawn up as to where you want your business to go and what you want it to ultimately achieve. Once you have a good solid frame started, you need to consider [...]
photo credit: faith goble It use to be that if you wanted to take some business courses to increase your knowledge or chances of obtaining a decent job, you would have to enroll in a big time school, spend hour’s in a boring classroom with a bunch of strangers and spend thousands of dollars that [...]
photo credit: James Jordan While big businesses and corporations are making layoffs and cutting staff left and right everyday and cutting pension plans to offset high debt costs, small businesses are going fishing — fishing for new employees that is. All those hard working people being fired and laid off, well, they have to go [...]
photo credit: jenn_jenn Everywhere we look it is hard not to see some sort of interview, article or survey on how bad thing’s are going to be for businesses in 2009. Whether or not things are really so bad will have to wait for a different post. While consumers are not shopping as often as [...]
Defining your personal brand can be overwhelming. We are complex individuals with so many passions and aspects to our lives. So where do you start? You should begin by taking a step back and looking at where you are in your career and where you would like to be. This helps you to define your [...]
photo credit: wakalani The most popular resolution almost every year is either to loose weight, or to be more organized, since organization goes along with business… we’ll discuss that one. In a recent article I read that it was advised to STOP cleaning your office. Really? There is a difference between clean and organized. An [...]
photo credit: fsse8info Every year businesses spend millions of dollars on copying documents and filing and even specific employees to do the filing of the documents. In 2009, rather then spending all that time and money on your business documents, why not switch over to digital archiving? It’s really not as complex as it sounds. [...]
photo credit: Mzelle Biscotte When you send email, do you use boring subject lines? The success or failure of your email marketing campaign can often be determined by two little words – subject line. Most of the time, people decide to open or trash the email solely based on what the subject line says or [...]
photo credit: Paul Keleher Tax time seems to creep up on us faster and faster each year. Before we know it we have one week left to file, we can’t find half the information we know we need and we haven’t even figured out how or where were going to have our taxes done. If [...]
Bring in the Business With Prayer and Work
photo credit: Digital Plus Art & Photo While it would be nice if customers came wandering into our businesses solely on the power of prayer, it’s not going to happen. We have to get out there and put in the time and work to attract them to our business. While I urge you to read [...]
photo credit: pfala Being an entrepreneur is truly a rewarding and wonderful career. However, it also means taking on full responsibility for the finances, equipment, losses, bills and more. So in today’s economy entrepreneurs are looking for ways to save money left and right. Below are a few ideas: Once your business is growing fast [...]
Pet Industry Continues to Grow
photo credit: Per Ola Wiberg (Powi) Some people actually consider their pets to be their children and they buy them top quality toy’s, facility care while out of town, top quality food, and even clothes. While the country is in a recession that causes people to start under buying on necessities such as paper towel, [...]
photo credit: Libertinus No matter what your business, however, excess inventory is something to be avoided. It costs you money in extra overhead, debt service on loans to purchase the excess inventory, additional personal property tax on unsold inventory and increased insurance costs. Controlling your inventory is one of the easiest ways to increase profits. [...]
Better Reading Material for your Customers
photo credit: Manchester Library One of the easiest ways to stay in front of your customers is to provide an email newsletter. Try telling a story of success about your business. Share your expertise, because you are an expert in your field, so show that you know what your talking about and doing. Feature and [...]
photo credit: kevindooley One very effective mode of advertising is in the business sign. These can be big, small or in between, and they pack a lot of power! But having the wrong business sign will also pack a lot of the wrong power. You don’t want the wrong message 10 feet tall on the [...]
photo credit: DownTown Pictures Staying focused on the good during difficult times is by far the hardest and most challenging part of doing business today. But you have to remember that the the one person who must concentrate on staying focused is you! If you lead, your people will follow. Your staff members can waste [...]
What Does Your Business Card Say About You?
photo credit: thp365 For the size and cost of a business card, it is the most powerful part of your marketing strategy for your business. If your card conveys the proper message and picture, you can achieve great things with it, but if choose the wrong message you’ll be surprised at how much it can [...]
photo credit: Hamed Parham Media exposure is one of the best ways of generating attention on your business. Just imagine all the people watching a story about your business on the local news, or hearing something on the radio as they drive to work, or reading about it in the newspaper over breakfast. Pamela Slim [...]
Entrepreneurship is Like Basketball
photo credit: *sean Tim Berry thinks that being an entrepreneur is like playing basketball and makes a good analogy: Jumping viewpoints, like from short- to long-term in an instant, mixing those viewpoints together. That’s like dribbling, keeping your eyes up while managing the ball at your feet.
photo credit: SqueakyMarmot There are proper way to cut costs in your business, because believe it or not, certain cuts are worse than no cuts at all. When cutting costs and looking the difficult choice of letting some people go, make sure your making the right choice for the better of the company. Rather then [...]
photo credit: furryscaly Starting a business is risky, but not as risky as you think. The oft-stated fact that 90% of startups fail within their first year is an urban myth. OnStartups thinks, and Dane agrees, that now is the time to start that business — just forget about the venture capital. Here are some [...]
To Share or Not to Share, That is the Question
photo credit: h.koppdelaney It is well known that sometimes we speak before we think, and this is no different in business. The question is, how do we know when we should share an opinion and when not to? If we are honest with ourselves, when we start excessively pontificating and trying to add value, we [...]
photo credit: Elsie esq. Since the dawn of the industrial age, businesses have gotten larger because only the largest companies could afford the large investments required to build mass production facilities. If this economic downturn teaches us anything, let it be that a large infrastructure with high fixed costs are liabilities. New technologies had reduced [...]
Be An Entrepreneur: It’s Less Risky
While everyone generally think’s that securing a good paying job with benefits is the ticket in life, Marc Cramer would strongly disagree with this idea. This is no longer the case like it was years and years — there are no guarantees anymore when it comes to your job. photo credit: fdecomite If you’re an [...]
John Jantsch of Duct Tape Marketing recently provided a few suggestions on how business can get their hands on new customer testimonials. He suggests having a testimonial party for your existing high traffic customers that you’ve had for some time. photo credit: kevindooley The party can be as big or as small as you’d like. [...]
photo credit: kevindooley One of the thing’s that I think all too often goes overlooked in any business is the importance of how the office is run. You can have what you feel is a well oiled business with a great product or service, but if the inner office business isn’t quite up to par, [...]
photo credit: Tina Keller Nicole Bandes has been bringing natures goodness to the public all around the internet. Founded in 1994, Naturally Herbs was started to bring the highest quality of herbs, teas and medicines to the people. Many people are more and more switching over to all natural herbs, medicines and teas to cure [...]
photo credit: wEnDaLicious In 1986 Chuck Mcmillen founded Pizzas of eight after year’s of family pizza business and pizza hut experience. Teaming up with some great chefs and ingredients specialist’s around, they are delivering a tastier slice of heaven to everyone who orders upon them. Pizzas of Eight have the best and freshest ingredients around [...]
photo credit: timtom.ch A product that has been well known and backed by the BBB for a long time is the Miracle Polishing Cloth. We all remember as little kids seeing ad’s with that pretty lady using one of the cloth’s. This cloth has proven time and time again to be so good at it’s [...]
photo credit: schoschie Imagine walking through your house one day noticing all the belongings that you have obtained over the year’s such as furniture, family heirlooms, antiques, your childrens toy’s and drawings and all the little thing’s from clothes to shoes and appliances. Now imagine coming home one day to find that a fire has [...]
Isxperia is a company that provides the top of the line beauty to not just your skin, but your mind, all over body and even your soul. They use one of the most up and coming popular ingredients in all their products…red aloe vera or more commonly known as aloe red. Being recognized by Glaxo, [...]
Instant Tax Services has been going strong for over a decade. They decided in 2004 that they wanted to franchise to others striving to make it in the tax service business. Since then they have built over 200 franchisees throughout the countries. CEO Fez Ogbazion states “When I opened my first tax business back in [...]
