You might think you can’t have much of an effect on society’s problems, especially if you run a business of modest proportions. The problem is, if everyone thinks this way, no one will step up to the challenge. But you could be that business leader who changes your customers’ lives for the better. You can do this by providing more than just the goods and services you offer for a fee.
Successful entrepreneurs often spot innovative opportunities that mere mortals overlook. They’ve got a knack for recognizing the potential of an innovative product or service. Or they develop an entirely new way of marketing things that already exist. But the vision to view a situation from a unique angle isn’t always innate. It sometimes sharpens after a career that’s more of a roller coaster ride than a rocket trajectory. Whatever their particular journeys, here are 4 specialist businesses that spotted a gap in the market.