Ideas Are Almost Worthless

August 19, 2005 by Dane | 2 Comments
In Execution, Ideas

Derek Sivers has the clearest explanation yet of why he thinks ideas are practically worthless:

AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20

NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO- EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000

To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.

via Paul Kedrosky.

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Comments

  • danakeith on June 9th, 2008 at 5:23 pm

    ideas were always stay as it is, we all have great idea on every certain issues, but the problem there is how to make it to reality, most of us have it but having hard time on how to start with it.

  • jaeda on August 26th, 2008 at 9:22 pm

    yes, i agree with it.

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