Today, social media platforms give marketers exciting new ways to connect with an increasingly diverse audience. In the past, every business owner’s wildest dream was to persuade a celebrity to get on board and promote their brand. However, that power now lies firmly with social media influencers. More specifically, it lies with micro-influencers.
Businesses today must go the extra mile in order to stand out from the crowd. And there is one sure way to do that. That sure-fire way is marketing automation.
To say that video is a hot topic right now is an understatement. Nothing captures attention like videos. After all, vision is our dominant sense. Informative videos that offer real value help build brand awareness. Moreover, they demonstrate brand expertise in the field. Now, let’s see how different industries can leverage educational videos to get in front of customers and increase overall retention.
People think that email is dead. However, it’s not. In fact, it’s very much alive! By 2020, more than 3 billion people worldwide will be using email. That’s 3 billion potential customers you can reach via your email marketing software. One way to maximize email is to tie it in with an equally powerful platform—social media. Making these platforms work hand-in-hand can make your marketing automation strategy even more powerful than it already is. Here are some ways you can do that.
As you already know, social media is enormously popular. More and more people are creating accounts and sharing their stories with others online. Plus, there are plenty of excellent social networks out there. Nevertheless, it is Instagram that is quickly establishing itself as the leader of the pack. After all, this social network has attracted tons of celebrities. You just need to remember that building an Instagram following can be easier said than done. However, in this guide, you’re going to find tips for steadily boosting your Instagram following.
If you have teenagers at home, you might get the idea that the Internet is all fun and games. However, as the owner of a small business, you know that the Internet is critical to your business. To that end, you’ve probably at least looked into online marketing. However, have you ever stopped to consider how powerful online marketing can be?
In the world of international ecommerce it is important to market your products and services effectively. However, you can expect to face strong competition. What’s more, you’ll be competing against large companies that have their own special marketing departments. On social media, you’ll be competing for your market’s attention amid numerous distractions. In this post we share some specific actions you can take that will improve your competitive edge.
Brainstorming YouTube video ideas can be tough. And if ideas aren’t coming to you that can start eating away at your motivation. In order to save you time and energy, and to help you stay enthusiastic about YouTube, filmora.io created both an infographic with 701 YouTube video ideas and the free 701 Video Ideas eBook.
Content marketing is affordable. It is also an efficient and effective SEO tool. However, that content has to have some value to those who read it. In other words, you have to feature high quality written content. But how exactly do you use written content to promote your business? Here are some hints on how to do that and succeed.
This post is written for beginning bloggers, so we’re going to start at the very beginning. From a personal perspective, a blogger writes. Their writing allows bloggers to connect directly with their readers. From this direct connection derive several benefits of starting and maintaining a blog. For instance, it allows you to develop trust with your reader. Trust opens the doors to making money with your blog.
LinkedIn is the most business-friendly social media platform out there, full stop. If you’re not investing in your company’s LinkedIn presence, you’re essentially leaving money on the table. A lively, attractive LinkedIn company page is just one facet of a holistic LinkedIn marketing plan. But it’s a pretty important one. Here’s how to shape up your “meh” company page and achieve a degree of engagement that you never imagined possible.
Smartphones are getting better and better at taking photographs. However, if you want the pictures you take with your smartphone to really stand out, you owe it to yourself to check out InPixio Photo Clip. Whether you’re taking pictures for business marketing purposes or for personal use, nearly every photograph you take could use a little touch up. That’s where InPixio Photo Clip comes to the rescue. A simple app that works well on both Mac and PC, this software can make your pictures look a whole lot better. What’s more, it is simple and easy to use.
Instagram is increasingly becoming a force to be reckoned with in the world of social media. Its 600 million users represent a wide-open opportunity for you to build your brand and improve your Instagram marketing through your own followers. All you need are the right tools, relevant hashtags, and engaging content.
When you own a business, you need to make certain investments so that your business can be as successful as possible. That’s because investing in the right tools can make running your business easier. With the right tools, for instance, you can ensure that you’re tracking everything properly. However, when they’re first starting out as a business owner, many people don’t know which tools are worth investing in and which they should avoid. Here are five smart choices.
A few years ago, if you told people you were blogging, you would often be met with a blank look. Or one that clearly asked, “So, when are you going to get a real job?” However, things have changed since then. Blogging has become a lucrative occupation. As a matter of fact, some people earn as much as $30,000 a month. With figures like this, it’s easy to understand why many people are looking for more information on how to create a blog.
Have you ever noticed that most photos, including the ones that you snap yourself, look decidedly similar? Most people want to snap interesting photos. However, very few of the photos that we see on social media and elsewhere turn out that way. As a matter of fact, most photos tend to be from a normal perspective, taken of normal subjects. In short, they don’t really look very different from one another. Would you like to snap photos that that look unique and stand out? Photos that are interesting? If so, you need to approach photography in unique ways. The tips here should help.
Would you like to create your dream lifestyle? Well, you’re not the only one. Most of us want to find a way to live the life of our dreams. For many of us, it’s that we want to be able to work from anywhere. Others dream of having an 8-figure dream lifestyle. But how does someone get to that dream lifestyle when they’re caught up in the daily drudgery of a full-time job they have outgrown? If you want to leave your commute behind and get out of the corporate grind, then you need to start researching what’s available. Here are some ideas to get you started.
In recent years, social media has become a much more prevalent form of advertising. It seems as if all businesses, small and enormous, are flocking to Facebook, Twitter, Instagram, and Twitter to post their own original content, including videos. The race is on to show consumers why their brands are the best. Here are 5 reasons why corporate videos are the best form of spreading brand influence. After reading these, hopefully you’ll be inspired to try your hand at making your own marketing video.
Your professionalism shows up in the services and products you offer to your customers. And ultimately, it is your professionalism that will lead to your business’s success. If you have committed to making 2018 the year in which you take your business to new heights of success, we have a few recommended strategies for you here.
Instagram is an attractive marketing platform for most businesses. It has the highest engagement rates of any social network. However, it can be a struggle finding your footing at first. Sometimes spreading awareness and gaining real Instagram followers is a slow, trial-and-error process. Building an Instagram following doesn’t have to be difficult, though. This article will go over 8 ways that you can successfully promote your business on that platform.