Today’s business owners face challenges in promoting their companies that are very different from the ones their parents and great-grandparents faced. Gone are the days of a few local competitors, to say nothing of the days of one general store in each town. What’s more, modern businesses’ many challenges almost all have something in common: the root of them is the increased amount of information available to the customer.
Growth hacking is a term many marketers like to throw around these days, yet only a few really understand how to leverage it for real-world results. Its ultimate goal is the exponential growth of the company. In short, growth hacking is reaching your target astronomically fast. Are you ready? Let’s get started.
Business experts and publications agree that you need digital solutions, including a website, for your small business. If you are concerned about the expense, rest assured that there are ways to secure your domain and run a professional-looking site from it without breaking the bank. In fact, digital solutions, including a website, will save your business money in many cases. The important thing is to get the interface right and utilize all the tools available to you. Here are four things you should take into account when designing your online strategy.
Social media marketing seems like such a simple thing. You write a descriptive paragraph about your company, post it on your social media sites and check in occasionally, right? Well, it’s a start. But if you that’s all you do, you’re really missing out on everything a great social media presence can do for your company. What can you do? Follow these five tips.
Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep. When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines. Therefore, it’s in your best interests to set up a website as soon as possible if you don’t already have one. Here are 6 tips for getting the most value out of your website.
If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. Take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to do so is essential.
SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.
You’re on Facebook, Twitter, and Instagram. You post regularly to keep your followers aware of your company, your brand, and your products. You make sure your posts are informative without overselling. You respond to customer feedback, regardless of whether it is positive or negative. Some might say you’re well versed when it comes to the nuances of social media. However, have you ever considered that while you have a great relationship with your social media followers, you’re missing the chance to build great relationships with your team?
You’re a social media mogul, at least in practice. Your talking to fans on Facebook, making the rounds on LinkedIn and creating board after board on Pinterest. There’s no question your taking advantage of social media, but are you using it to your advantage?
Are you aware that Instagram recently introduced an amazing update that gives you the chance to record or post 60-second videos? This is a drastic increase from its former 15-second videos. In addition, this forward thinking social network is bringing in unique video capabilities like video view counts and slow-motion potentiality, to stage. Instagram has portrayed remarkable growth over the past few years, and this has greatly improved the video content for many brands.
Your great ideas and passion are only half the battle in running a successful business. The ability to provide adequate start-up capital is not always the only key to success either. In fact, even with large sums of cash injected into a new venture, a huge number of new startups will still fail within their first year. Why is that? Often times it from failure to plan a procedure and budget for proper advertising.