It is no secret that a large business begins with a small one. Automating business processes is the first step to making a small business bigger. If human beings must perform all of a business’s processes, business growth can slow or stop altogether. A CRM system (Customer Relationship Management) is a technology designed to help businesses manage their interactions with current and potential customers. A CRM system will help your business to increase sales, optimize marketing activities and improve customer service. It will store all your customer data and the history of your customer interactions. It will also set and enhance business processes and analyze the results, saving resources for further business development. However, many small business owners still doubt their business requires a CRM system.
Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits. These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. Read on to learn more.
The right employee time-tracking software can help you increase the productivity and profitability of your business. Plus, it’s an excellent way to cut unnecessary expenses. Here are just a few of the benefits of having time-tracking software for your small business.
Today, tradespeople such as plumbers need to level up to compete with the rest of the market. If your business is plumbing, check out the list of apps we offer here that you can use to improve your plumbing business while sticking to your traditional business model.
Virtual reality is finally upon us. Decades ago, many people laughed at the idea of being able to create immersive technology, thinking that it was downright impossible. But today we are witnessing the rise of a new technology revolution, with virtual and augmented reality transforming the way businesses across various industries operate. It’s high time to embrace the technology if you want to gain a competitive advantage. Think of opportunities to incorporate virtual reality in your marketing efforts and you’ll likely be rewarded for being one of its early adopters.
As a business owner, it is almost certain that you’ve heard the term big data at some point or another. While plenty of business owners have heard the phrase, most are still not familiar with it or its true value. Until recently, analyzing big data was nearly impossible for smaller to medium sized businesses. The cost was enormous and simply unreasonable. Today, though, technology has made business analytics more accessible and affordable. In fact, more and more companies are deciding to use big data to drive their decisions.
The Internet of Things (IoT) is a technological innovation that is already shaping our future. For example, we can now manage the temperature in our homes with smart thermostats. Additionally, you can track your caloric intake and daily steps with a fitness tracker. By connecting our smart devices, we will be able to make our data more useful across all aspects of our lives. We discuss here the top three ways that IoT will impact the future of marketing for your business.
In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.
Long gone are the days of generic mass emails. Consumers now demand marketing that is specific to their likes and interests. If your company is going to invest in email marketing—and you should—use the automated strategies and tools suggested here. If you do, you’re bound to get the highest possible return on your investment.