In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.
Long gone are the days of generic mass emails. Consumers now demand marketing that is specific to their likes and interests. If your company is going to invest in email marketing—and you should—use the automated strategies and tools suggested here. If you do, you’re bound to get the highest possible return on your investment.
The Microsoft Surface Hub has come a long way from its launch in early 2016 to where it is now. Since that time, it has become a staple in the visual communications industry. A large touchscreen device, the Surface Hub is mounted either on a wall or on a roller stand. Its primary uses are collaboration and video conferencing. Offering capabilities such as save-and-recall whiteboarding, it also allows for integration with Microsoft Word, Excel, and PowerPoint. Take a look at the Surface Hub so far and what Microsoft is doing to advance the device and open it up to new customers.
We’ve discussed before in this blog about how to come up with the funds you need to start or further your business. One of those ways is by using trading software to invest in the markets. If you’re considering this method, read on to learn more.
Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded […]
What Is a VPN and Does Your Business Need One? Every business needs a strong and fast internet connection, but what about security and privacy? A reliable virtual private network, or VPN, can give your business online anonymity as well as protect it from hackers, snoopers, and malware. In addition, a good VPN can ensure […]
Robotic process automation, or RPA, consists of software that is used to perform routine tasks which follow a definite set of rules. RPA can process transactions, manipulate data, and trigger responses. It can be particularly useful in the areas of finance, accounting, supply chain management, customer service, and human resources. In short, if you run a business that is dependent upon the continual execution of repetitive tasks, you may be able to turn to RPA to make your life easier.
The phrase “duplicate content” refers to the phenomenon of a single page on a particular website being available from different internet addresses, or URLs. These occurrences are important because they can negatively affect your ecommerce store’s rankings with search engines like Bing and Google. As a matter of fact, some search engine optimization (SEO) experts say that duplicate content is your ecommerce store’s chief enemy in its climb toward the top of the rankings. Fortunately, you’ll find a 5-minute hack here that can minimize or even eliminate duplicate content. Read on for more.
Whether you’re a software developer or the owner of another type of small business, software testing is critical for your company. If your business is one of developing software, you owe it to your business—and your customers—to ensure that every piece of software you sell is bug-free and easy to use. Likewise, software testing is important for the small-business owners who purchase that software, too. A new piece of software on your company’s computer network could play havoc with your database and other key systems if you install it without first making sure it’s been thoroughly tested.
If you want your customers to find you online easily, you’ll need to follow some recognized techniques for search engine optimization, usually referred to as SEO. If the internet’s search engines can’t find you online, your customers won’t find you either. So if you’re building an online business, SEO, as daunting as it can seem at first, is an area you really need to learn about. To get you started, we offer 4 ethical SEO strategies that have been proven to work.