Warding off data breaches in your small business will involve spending some of your hard-earned profits. For example, there are some must-have protections you need to implement, including anti-virus software and firewalls. However, there are a number of inexpensive measures you can also take. For example, you can beef up your password policies. And you can purchase software for monitoring employees. These measures will greatly increase your defenses. Let’s take a closer look at some further strategies here.
SEO (Search Engine Optimization) refers to search marketing. It means optimizing your content and your site so that visitors to your website can find what they’re looking for. In order to achieve SEO improvement, you need to stay on top of the changes in this ever-evolving field. Here are some of the things you must know before you begin.
In recent years, social media has become a much more prevalent form of advertising. It seems as if all businesses, small and enormous, are flocking to Facebook, Twitter, Instagram, and Twitter to post their own original content, including videos. The race is on to show consumers why their brands are the best. Here are 5 reasons why corporate videos are the best form of spreading brand influence. After reading these, hopefully you’ll be inspired to try your hand at making your own marketing video.
In order to keep your operations safe and competitive in the current business arena, you have to make cyber security a priority. It’s fine just to have the basics squared away. However, the smart business owner will do more than the bare minimum.
Believe it or not, traditional faxing is still in use, despite widespread reliance upon both secure and unsecure email. Many businesses still have a need to be able to send and receive faxes securely while maintaining data privacy and integrity. But did you know faxing can now be done faster and more easily online? An online fax enables users to send sensitive data more securely than with email. Additionally, online faxing completely eliminates the need to have a personal fax machine in your home or office.
When people hear the phrase “grow your business,” they often think that physical expansion is an essential part of that growth. It’s true that expanding into larger office spaces or opening additional locations may be essential at some point in your business’s growth. However, those things aren’t necessary at every stage. In fact, you may be looking for ways to grow your business without having to put a huge down payment on a new office space. If that’s the case, here are 3 suggestions for doing just that.
Don’t panic if you get a WordPress 503 error on your site. Rest assured that you don’t need a PhD in rocket science to fix it. In this post, we offer you some simple solutions.
Many people think that education ends as soon as they’ve graduated from school. However, nothing could be further from the truth. If you want to stay ahead of the curve in our mercilessly competitive world, you need to continuously seek new knowledge and refine your craft. As it so happens, modern technology offers plenty of opportunities for expanding your horizons. That’s one of the many reasons why online learning has become so popular. Read on for more.
If you do customer data onboarding right, marketing will be a breeze and your customers will be delighted. Many business owners are aware of the benefits. Therefore, they make the necessary investments to acquire customer onboarding software. However, many of their plans fall flat. That’s because they choose a solution that complicates their lives. However, things don’t have to go this way. In this post, we discuss what you should look for in data onboarding software. Because customer data onboarding done right will benefit your business.
With the growing presence of the Internet in our lives, the demand for fresh and entertaining content is always on the rise. Businesses attempting to overcome their competitors are constantly encountering growing pressures to win over larger audiences and consistently produce intriguing content. These increased pressures call for more specialized tools. This is especially true for Instagram, which is a key platform for marketers looking to the future. Here are 7 resources designed to strengthen your Instagram marketing.
If you’re an IT professional who’s looking for your next career move, consider going for a Cisco CCNA certification. That’s because a Cisco CCNA certification will position you for a career in the fast-growing and lucrative field of computer networking. Employers complain of a scarcity of professionals in this sector, and global market research bears them out. What’s more, if you’re a CCNA-certified networking professional with an entrepreneurial bent, you’re sure to find small businesses that would readily—and lucratively—contract for your services on an as-needed basis. So what are you waiting for?
Energy conservation has become a controversial topic in the geopolitical space. Nearly everyone talks about it, and a lot of people are working to conserve energy. However, reports indicate that we continue to waste energy. American Power and Gas, a quickly growing energy company, is working hard to help people understand the importance of energy conservation. The company works to provide Americans with renewable energy at affordable prices. Its CEO, Tom Cummins, spoke to us about the venture and the importance of preserving energy. Here’s what he had to say.
Internet safety is more important now than ever. And if you want to keep your business running smoothly, you’ll take note of recent discoveries about major website vulnerabilities. And what are these website vulnerabilities? They are serious flaws in some of the world’s most popular software, including Intel and Google Chrome. Dubbed “Meltdown” and “Spectre,” these flaws could potentially be extremely damaging. That’s because, by exploiting them hackers can steal data and sensitive information from both individuals and businesses. In this article we look into these website vulnerabilities so that you can take steps to reduce your risks.
Although we’re barreling toward the end of the first quarter of the year, it’s not too late to plan a top-notch digital marketing strategy for 2018. Keep in mind that a gооd digital marketing ѕtrаtеgу will аrtісulаtе уоur business goals, describe thе аudіеnсе you’re trуіng tо rеасh, and delineate the mоѕt соѕt-еffесtіvе methods for managing уоur tіmе аnd resources. You should also strive tо ѕtау аhеаd of thе сurvе, utilizing a tооlbоx оf thе latest trеndѕ аnd tесhnіquеѕ. In this article we describe 7 marketing trends that you can incorporate into your planning now, to put you ahead of the curve for 2018.
Is your smile working for your business? When you’re doing business with another company or a client, how you look and how you carry yourself are very important. These can affect not only your credibility but also your confidence when you’re negotiating and making deals. One facial feature that people commonly overlook in themselves that can have a major effect on your confidence is their teeth. Your smile says a lot about you. What does your smile say?
Meet the future of orchard farming. As in many other industries, advances in technology are ushering in a new era of planting and harvesting fruit. Machines help farmers plant more fruit, irrigate, and harvest in less time than ever before. Other advances let farmers reduce harmful pesticides through breeding techniques. Let’s take a look at what’s new in the orchard industry.
As a dedicated business owner, you want the best for your company. For this reason, you are always on the lookout for ways to improve operations. If this sounds like you, it’s likely you’ve encountered some issues that aren’t easy to solve. Fortunately, new advances in business technology are helping owners and managers fix problems that were once unsolvable. Here are 4 signs you need Enterprise Resource Planning, or ERP software, to reinvigorate your business.
As we near 2018, the “mobile first” mantra should seem like old news to savvy marketers. For the first time in history, mobile officially accounts for more than 50% of all web traffic. If your retail website isn’t already optimized for mobile traffic, or at least responsive to small-screen viewing, it’s time to get on the stick. Use these 7 mobile design tips to turn casual visitors into committed customers.
Over the years, there have been many technological advances in the field of communications. It’s now common for businesses to rely almost exclusively on social media, email and instant messaging applications to communicate both internally and externally. Does this mean it’s time to say goodbye to the good old telephone? Not by a long shot. The phone still reigns supreme over other more modern forms of communication.
Cryptocurrencies and blockchain technology are breathing new life into freelancing and revamping the online gig economy. That’s because these services provide all parties with a safe, secure, and transparent avenue to conduct business online. Consider leveraging cryptocurrencies and blockchain-based marketplaces to ensure that you are not overpaying fees. Additionally, you’ll be mitigating the risks involved in online labor as well as empowering yourself as an independent contractor.