Some people build a network of blogs. My intention was to build a network of Costume Websites for anytime of the year that are search engine optimizied so all traffic comes organically.
With 11 domain names, one major website with roughly 400 pages of costume items, PoliticalMasks.com is a serious threat online. Averaging 5,000 daily visits and 1,500 - 2,000 daily unique visitors this website performs as a key competitor online even with its unique name. PoliticalMasks.com does not limit itself to Political Masks! The website has a massive variety of costumes from name brand to more.
TRAFFIC SUMMARY (see screenshots)
August: 4,607 visits, 1,562 uniques
September: 80,008 visits, 26,140 uniques
October: 118,206 visits, 37,374 uniques
HOW MUCH DO YOU SPEND ON ADVERTISING?
1) I do no advertising. No Google Adwords/MSN/Yahoo Search Marketing. I have no paid links anywhere either. No paid directory submissions. Its all organic search with 99% coming from Google where I have 229 item pages on there indexed. The website is over 3 1/2 years old and never experienced as much traffic. This is because the old focus was strictly presidential items and I (as a web design firm owner and SEO expert) re-engineered the website to receive all traffic through organic Google searches which you can see in the following document (keep in mind I only can track traffic limited so this is only todays keywords).
SALES DATA (FULL DETAIL)
Average around 5,000 - 8,000 during peak season of Halloween. Domain name is 3 1/2 years old.
I've included below from traffic data.
http://www.mankatowebdesign.com/keywords8.jpg (this total amount of just keyword summary from statcounter.com)
http://www.mankatowebdesign.com/most-popular.jpg (most popular pages)
KEYWORDS AND MORE DATA - SEE SCREENCAPS ON THE RIGHT SIDE
WHY AM I SELLING??
I used to work for a costume company for 2 - 3 months and now they want me to sell it to them or sell it to someone else. No Joke (Minnesota here). So I have spoken with my former employer about a price and he's disclosed a price already but wants to hear others offers. He basically wants to buy it out including all my domain names and my website(s). I would include everything in the sale.
Of course, peak season is August - End Of October.
Drop shipping. $5 fee for drop shipping each item. My prices listed on the website even with that $5 fee are comparable to other competitor websites and often my site beats others. Average US shipping totals are $11-$12 for an item. I mark up every item 100% over what the manufacturer charges so average profit margins are 100% over cost.
GROWTH THROUGHOUT THE YEAR
I have 11 domain names I'm including in the sale which can be used for new sites for thanksgiving, theater items, spiderman costumes, star trek costumes, playboy costumes, etc. and more. I can connect you with my Manufacturer to do drop shipping.
Through drop shipping items from one of the nations largest drop shippers of halloween and seasonal costumes with over 25,000 different items that can be added. With the 11 domain names you're already set up for further expansion beyond what PoliticalMasks.com pulls in every month. The domain names included are niche targeted to produce very targeted buyers.
All through Google. About 99% through Google and very small amount through Yahoo and MSN.