Emerald City Smoothie Franchise Blends Into Partnership With LA Fitness, Expands Biz Model With Express Locations

Franchising.com:

Thanks in large part to a new partnership with LA Fitness, Emerald City Smoothie will soon be offering more time-pressed gym goers a healthy alternative to replenishing their bodies before and after their workouts with refreshing, nutritious options.

Fueling the appetite of health enthusiasts everywhere, the non-exclusive partnership will feature Emerald City Smoothie’s new express locations in various LA Fitness gyms nationwide. With four locations already confirmed throughout Washington and Connecticut, the 500 square foot kiosks will offer Emerald City Smoothie’s line of fresh smoothies, as well as a wide variety of healthy snacks, grab and go beverages, vitamins, and sport supplements.

“The smoothie bar business is one of the fastest growing and profitable components of today’s busy health club industry,” said Al Schriber, member manager of Emerald City Smoothie, noting that some of the new kiosks will fit perfectly in gyms that already have framed juice bar areas, while others will require new construction. “The expansion of our express stores into such facilities makes perfect sense.”

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