| | Title | Author | Description |
|---|
| No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
 | Dan S. Kennedy | FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels |
| Small Business Ideas: 400 Latest & Greatest Small Business Ideas
 | | Do you hold the desire to become the mistress or master of your own professional destiny? In an age of corporate downsizing, blatant age discrimination and salary expectations of 60-80+ hours of work a week, small business has never looked more attractive. But which small business is right for you? To help your small business journey get started, this book includes over 400 of the latest, greatest and newest small business ideas and innovative new product/service-based small business approaches - genius in many cases - from all around the world. From umbrella vending machines to the pizza-in-a-cone, giant aqua billboards to cheeseburgers-in-a-can, 15-minute pizza delivery to indoor skydiving, no other book gives you a comprehensive survey of the latest small business innovation from around the world like this one. This unique book also contains a considerable array of the best strategic and tactical small business advice on what not to do and what you must do in order to help your transition to your own business succeed. Let's get started. |
| Great American Hot Dog Book, The: Recipes and Side Dishes from Across America
 | Becky Mercuri | The Great American Hot Dog Book Recipes and Side Dishes from Across America Becky Mercuri Americans eat around 20 billion dogs a year, and it's no wonder that wherever you find yourself in the country, there's a local hot dog stand, diner, deli, or restaurant with a special take on this American classic. From the Coney Island Dog of New York to the Remoulade Dog in New Orleans to the tortilla-wrapped Bacon Burrito Dog served up at Pink's in Los Angeles, The Great American Hot Dog Book takes you on a tour to reveal the inside story of how the hot dog has evolved and become even more firmly entrenched in America's culinary traditions. Recipes include: Blackie's Deep-Fried Dogs and Pear-Pepper Relish The Original Nathan's Famous Hot Dog Bacon Cheese Dogs with Fried Onions Pizza Fries Pink's Pastrami Burrito Dogs Fun Facts: July is National Hot Dog Month! During Hot Dog Season-Memorial Day to Labor Day-Americans typically consume 7 billion hot dogs-or 818 hot dogs consumed every second during that period. |
| The Restaurant Start-Up Guide
 | Peter Rainsford and David H. Bangs | A 12 month plan for successfully starting a restaurant.The all new edition of The Restaurant Start Up Guide focuses on what to do and when to do it advice for preparing to open a restaurant. This preliminary planner is an indispensable resource for anyone who is thinking of opening a restaurant. Complete with resources, timelines, sample financials, facilities checklists, and more, the would be restaurateur can be up and running in 12 months. |
| Start Your Own Food Truck Business: Cart, Trailer, Kiosk, Standard and Gourmet Trucks, Mobile Catering and Bustaurant
 | Entrepreneur Press and Rich Mintzer | Satisfy Your Hunger for Success At over a billion dollars, the food industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Learn how you can become a part of one of the hottest and most affordable food businesses—mobile food. From gourmet food to all-American basics and hot dog wagons to bustaurants, get the delicious details behind starting a food truck business. Led by our experts, learn how to find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Plus, access recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. Covers: Six trendy mobile food opportunities: cart and concession trailers, kiosks, standard and gourmet trucks, mobile catering and bustaurants How to identify your customers and service niche Creating your mobile menu Choosing and outfitting your vehicle or kiosk Licenses, zoning, parking, and other considerations Scouting and staging for conducting business Hiring help Setting prices Spreading the word And more From choosing a business vehicle to franchising and everything in between, learn everything you need to know to get your business moving toward success! |
| From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)
 | Stephen Hall | Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: •Identify a winning product and its most appropriate markets. •Get your product ready to market. •Advertise, promote, and sell your product. •Create your own success niche. •Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources. |
| A Pizza the Size of the Sun
 | Jack Prelutsky | Jack Prelutsky is widely acknowledged as the poet laureate of the younger generation. (And many people would happily see him crowned with no age qualification.) The New Kid on the Block and Something Big Has Been Here are household words wherever there are kids.Here is another wondrously rich, varied, clever - and always funny - collection. Meet Miss Misinformation, Swami Gourami, and Gladiola Gloppe (and her Soup Shoppe), and delight in a backwards poem, a poem that ever ends, and scores of others that will be changed, read, and loved by readers of every age. The Prelutsky-Stevenson duo is irresistible. Whether you begin at the beginning or just open the book at random, you won't stop smiling. |
| How to Really Create a Successful Business Plan: Step-by-Step Guide
 | David E. Gumpert | This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's. |
| Streetwise Restaurant Management: A Comprehensive Guide to Successfully Owning and Running a Restaurant
 | John James and Dan Baldwin | Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on -- the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise "RM" Restaurant Management walks readers step by step through each aspect of opening and managing a restaurant. The book covers the practical issues faced on a daily basis and offers tips from an experienced restaurateur about the risks and rewards.Operating a restaurant demands creativity and flair, as well as practical know-how. Streetwise "RM" Restaurant Management joins both these aspects and shows readers how to create both front-of-house ambience and back-of-house efficiencies. Coverage includes everything from financing and operations to menu planning and decor.Streetwise "RM" Restaurant Management shows readers how to: -- Select the right location-- Develop the menu-- Cut costs and operate more profitably-- Attain permits and licenses-- Market and promote ideas to generate positive word-of-mouth-- Manage staff |
| Running a Restaurant For Dummies (For Dummies (Business & Personal Finance))
 | Michael Garvey, Andrew G. Dismore and Heather H. Dismore | The easy way to successfully run a profitable restaurantMillions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.New information on designing, re-designing, and equipping a restaurant with all the essentials—from the back of the house to the front of the houseDetermining whether to rent or buy restaurant propertyUpdated information on setting up a bar and managing the wine list Profitable pointers on improving the bottom lineThe latest and greatest marketing and publicity options in a social-media worldManaging and retaining key staffNew and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planningRunning a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants. |