| | Title | Author | Description |
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| Small Business Ideas: 400 Latest & Greatest Small Business Ideas
 | | Do you hold the desire to become the mistress or master of your own professional destiny? In an age of corporate downsizing, blatant age discrimination and salary expectations of 60-80+ hours of work a week, small business has never looked more attractive. But which small business is right for you? To help your small business journey get started, this book includes over 400 of the latest, greatest and newest small business ideas and innovative new product/service-based small business approaches - genius in many cases - from all around the world. From umbrella vending machines to the pizza-in-a-cone, giant aqua billboards to cheeseburgers-in-a-can, 15-minute pizza delivery to indoor skydiving, no other book gives you a comprehensive survey of the latest small business innovation from around the world like this one. This unique book also contains a considerable array of the best strategic and tactical small business advice on what not to do and what you must do in order to help your transition to your own business succeed. Let's get started. |
| No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
 | Dan S. Kennedy | FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels |
| A Pizza the Size of the Sun
 | Jack Prelutsky | Jack Prelutsky is widely acknowledged as the poet laureate of the younger generation. (And many people would happily see him crowned with no age qualification.) The New Kid on the Block and Something Big Has Been Here are household words wherever there are kids.Here is another wondrously rich, varied, clever - and always funny - collection. Meet Miss Misinformation, Swami Gourami, and Gladiola Gloppe (and her Soup Shoppe), and delight in a backwards poem, a poem that ever ends, and scores of others that will be changed, read, and loved by readers of every age. The Prelutsky-Stevenson duo is irresistible. Whether you begin at the beginning or just open the book at random, you won't stop smiling. |
| Great American Hot Dog Book, The: Recipes and Side Dishes from Across America
 | Becky Mercuri | The Great American Hot Dog Book Recipes and Side Dishes from Across America Becky Mercuri Americans eat around 20 billion dogs a year, and it's no wonder that wherever you find yourself in the country, there's a local hot dog stand, diner, deli, or restaurant with a special take on this American classic. From the Coney Island Dog of New York to the Remoulade Dog in New Orleans to the tortilla-wrapped Bacon Burrito Dog served up at Pink's in Los Angeles, The Great American Hot Dog Book takes you on a tour to reveal the inside story of how the hot dog has evolved and become even more firmly entrenched in America's culinary traditions. Recipes include: Blackie's Deep-Fried Dogs and Pear-Pepper Relish The Original Nathan's Famous Hot Dog Bacon Cheese Dogs with Fried Onions Pizza Fries Pink's Pastrami Burrito Dogs Fun Facts: July is National Hot Dog Month! During Hot Dog Season-Memorial Day to Labor Day-Americans typically consume 7 billion hot dogs-or 818 hot dogs consumed every second during that period. |
| Lean Six Sigma for Service : How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions
 | Michael George | Bring the miracle of Lean Six Sigma improvement out of manufacturing and into services Much of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment. Lean Six Sigma for Services fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process. Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge they need to: Reduce service costs by 30 to 60 percent Improve service delivery time by 50 percent Expand capacity by 20 percent without adding staff |
| How to Really Create a Successful Business Plan: Step-by-Step Guide
 | David E. Gumpert | This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's. |
| How to Really Start Your Own Business
 | David E. Gumpert | For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details. |
| Presentation Zen: Simple Ideas on Presentation Design and Delivery
 | Garr Reynolds | Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations. |
| The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
 | Damian Ryan and Calvin Jones | Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from some of the best in the business. |
| Cloud Computing Explained: Implementation Handbook for Enterprises
 | John Rhoton | Second Edition: Updated and Expanded in 2011 Cloud Computing Explained provides an overview of Cloud Computing in an enterprise environment. There is a tremendous amount of enthusiasm around cloud-based solutions and services as well as the cost-savings and flexibility that they can provide. It is imperative that all senior technologists have a solid understanding of the ramifications of cloud computing since its impact is likely to permeate the entire IT landscape. However, it is not trivial to introduce a fundamentally different service-delivery paradigm into an existing enterprise architecture. This book describes the benefits and challenges of Cloud Computing and then leads the reader through the process of assessing the suitability of a cloud-based approach for a given situation, calculating and justifying the investment that is required to transform the process or application, and then developing a solid design that considers the implementation as well as the ongoing operations and governance required to maintain the solution in a partially outsourced delivery model. |