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Alphagraphics
At AlphaGraphics, we do more than just design, copy and print—we help our customers communicate.
| Title | Author | Description | |
|---|---|---|---|
This is Service Design Thinking: Basics, Tools, Cases | Marc Stickdorn and Jakob Schneider | How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:Basics: outlines service design thinking along five basic principlesTools: describing a variety of tools and methods used in Service Design ThinkingCases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service DesignAt the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management. | |
Managing Organizations: Principles and Guidelines, Second Edition | Thomas N. Duening and John Ivancevich | Instructor Required Material This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience. | |
Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies | Paul Orfalea and Ann Marsh | Copy This!, Paul Orfalea's inspiring, personal story of turning lemons into lemonade, may be the most unusual business memoir ever published. Paul Orfalea struggles mightily to read, to write, and to sit still through a business meeting. So what's the problem? By working with the obstacles life dealt him—he calls his dyslexia and ADHD "learning opportunities"—he grew a 100-square-foot copy shop named Kinko's into a $1.5 billion-a-year company that Fortune named one of the best places in America to work. This is the story of a boy who flunked out of second grade—a boy who was fired by a gas station for writing illegible receipts. But it's also the story of a boy who learned from the world directly, who was brave enough to fail, who knew he had to rely on other people. A boy who developed empathy, a particular gift of his dyslexia that gave Orfalea the crucial insight into what makes Kinko's work. When Paul Orfalea first looked out on the worried, hopeful faces of his customers, he knew that he was in the problem-solving business—at four cents a page. Kinko's doesn't so much handle paper as it handles dreams. Paul Orfalea really did do it his way. With humor, wisdom, and compassion, he shares his invaluable experiences and unorthodox business lessons with the millions of those who are just a little bit "different," and who wonder if there's a place for them in the world. There is: at the top. | |
Do It Yourself Bus Promo Kit | Jack Griffin and Griffin | Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas. | |
Managing Knock Your Socks Off Service | Chip R. Bell and Ron Zemke | Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of "Managing Knock Your Socks Off Service" provides readers with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space. Revamped with new examples, stories, and research, and featuring cartoons by John Bush, the book gives readers practical, proven ways to: find and retain service-oriented people; get to know customers intimately; build a service vision train and coach; create and maintain a service management process that aligns people, systems, and customers; involve and empower employees; and, recognize and reward good performance.Filled with examples from service standard-setters such as Fed-Ex, QVC, and others, "Managing Knock Your Socks Off Service" shows how to create great service on a day-to-day, real-time, every-time basis. | |
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas | Richard Bayan | More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift | |
Small Business Marketing for Dummies, Second Edition | Barbara Findlay Schenck | Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:Marketing basics that prepare you to rev up your business and jumpstart your marketing programInformation to help you define your business position and brandAdvice on bringing in professionalsA quick-reference guide to mass media and a glossary of advertising jargonHow-tos for creating print and broadcast ads that workIdeas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and moreTen steps to follow to build your own easy-to-assemble marketing planWith pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:Custom design your own marketing programCreate effective marketing messagesProduce marketing communications that workNo matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come. | |
Desktop Publishing & Design for Dummies | Roger C. Parker | "A …For Dummies book from the foremost authority on desktop publishing and design is a dream come true." — Dan Gookin, Bestselling Author of DOS For Dummies® "Desktop Publishing & Design For Dummies provides the reader with all the basics for successful design in a simple, step-by-step manner." — Jill Robbins Israel, Editor-in-Chief, Technique MagazineIncludes Newsletter "How-To" Insert!With all the desktop publishing software and books around, it seems like anyone can be a designer these days. But it's not so easy to whip up a well-designed brochure or newsletter without some guidance. Design guru Roger C. Parker reveals simple yet innovative techniques so you can create persuasive presentations, snazzy brochures, and informative newsletters — all without using an expensive design firm. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Also look for IDG Books' PCs For Dummies®, 4th Edition, the fun and easy way to get started on your PC right away, and PageMaker® 6.5 For Dummies®, Internet Edition, the fast and friendly way to publish documents on the Web!Inside, find helpful advice on how to:Apply basic design building blocks to any of the popular desktop publishing and page layout programsChoose the right computer hardware and softwareScan photographs and place them on your pageTake the mystery out of choosing the right typeface and type size for headlines, sub-heads, body copy, and captionsEffectively use color in your publications — and know what to avoidSet up your files correctly to avoid service bureau hasslesSpeak the language with a glossary of over 200 important design termsSave time and money with numerous efficiency tipsPlus, a special insert that provides a step-by-step introduction to the process of creating a newsletter | |
99 Ways To Make Money Using Twitter | The Editors of Geekpreneur | Produced by entrepreneurial blog Geekpreneur (www.geekpreneur.com), creators of the popular Geek's Guide to Twitter, the book covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone. Illustrated with case-studies and proven examples, 99 Ways to Make Money with Twitter reveals how individuals and businesses are using microblogging to build brands, land sales and win new customers. Each chapter explains where to start and how to do it, and even provides a real-life commercial model to copy. | |
Raving Fans: A Revolutionary Approach To Customer Service | Ken Blanchard and Sheldon Bowles | "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. |
| Tags | communications copy print service |
| Address |
268 South State Street Suite 300 , Salt Lake City, UT 84111 |
| Telephone | 801.595.7270 |
| Web | alphagraphics.com |
| contactus@alphagraphics.com | |
| Type | Franchise |