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Coffee News

Coffee News is a weekly publication delivered to restaurants , coffee shops and motels that also serves the advertising needs of small businesses.

 TitleAuthorDescription
Cafe! Best of Coffee Shop Design
BraunThe design of coffee shops is increasingly on the move. Where cafs have traditionally been viewed as places principally to enjoy a coffee, they have evolved to show a broad range of multifunctional purposes and amenities: They can, for instance, exist as cozy lunch-time meeting spots before abruptly transforming into vibrant late-night bars after sundown. Caf! Best of Coffee Shop Design shows the wide scope of different caf concepts, including coffee bars as integral parts of cutting-edge multipurpose buildings, flagship stores and traditional shops with a contemporary twist. The 40 projects featured comprise an extensive variety of designs and styles, ranging from minimalist, strict and reduced, to opulent and extravagant.
Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Coffee Boys Step By Step Guide)
John RichardsonThis book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at thecoffeeboys dot com
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Luke SullivanIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Creative Strategy in Advertising
Bonnie L. Drewniany and A. Jerome JewlerCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
From Cronkite to Colbert: The Evolution of Broadcast News (Media and Power)
Geoffrey BaymIn a time when increasing numbers of people are tuning out the nightly news and media consumption is falling, the late-night comedians have become some of the most important newscasters in the country. From Cronkite to Colbert explains why. It examines an historical path that begins at the height of the network age with Walter Cronkite and Edward R. Murrow, when the evening news was considered the authoritative record of the day s events and forged our assumptions about what the news is, or should be. The book then winds its way through the breakdown of that paradigm of real news and into its reinvention in the unlikely form of such popularized shows as The Daily Show and The Colbert Report. From Cronkite to Colbert makes the case that rather than fake news, those shows should be understood as a new kind of journalism, one that has the potential to save the news and reinvigorate the conversation of democracy in today s society.
News: The Politics of Illusion (9th Edition)
W. Lance BennettUpdated in a new 9th Edition, News: The Politics of Illusion, by W. Lance Bennett discusses and analyzes the dramatic shifts in news consumption and creation that have both ended and begun new eras of journalism in our time.   How well does the news, as the core of the national political information system, serve the needs of democracy? In exploring this core question, this book examines both how political actors work their messages into the news and how journalists and news organizations report the news.
Scientific Advertising
Claude C HopkinsA reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Read "Scientific Advertising" before you read any other book on advertising or marketing. It may change your life, too.
Start & Run A Coffee Bar
Marybeth Harrison and Tom MatzenA comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea.
Writing and Reporting News: A Coaching Method (Writing & Reporting News: A Coaching Method)
Carole RichIntended to be the core text for the introductory news writing and reporting course which may be titled Introduction to News Reporting and Writing, News and Feature Writing, Newswriting, or Journalistic Reporting and Writing. Students often take this course as the initial news reporting/writing requirement in a school of Journalism or Mass Communications department.
Media Makeover: Improving The News One Click at a Time (Kindle Single) (TED Books)
Alisa MillerOn average, many of us spend more than 70 minutes per day consuming news. That’s double the amount of time we spend caring for loved ones. How is it that we know so little about something that is such a big part of our lives? Alisa Miller, CEO of Public Radio International and media and technology leader, urges us to be aware and take control of the news if we want a more accurate picture of the world. "Media Makeover" is an entertaining and informative bird’s eye view of how “news” is made, what is missing from our news diets, why certain types of content are harder to come by, the implications for our society, and perhaps most importantly, what can be done about it. "Media Makeover" is a must-read for anyone who wants to be better informed and to take action: consumers, innovators, technologists, journalists, and media leaders alike.“Alisa Miller shows how we need to take care of our News diet as much as our Food diet - an important book for all who care about how we learn about the world."--Richard Sambrook, Former Director of BBC Global News and Visiting Fellow of the Reuters Institute for the Study of Journalism"TV news is junk, utter wasted, distracting, useless junk. It's not going to get better unless we speak up, and Alisa Miller is doing just that."--Seth Godin, Author of We Are All Weird
Adbrite advertising Franchise
Badge-a-minit advertising badges buttons promotional tools Franchise
Best Coupon Book advertising coupon coupons shopping Franchise
Billboard Connection advertising billboards signage signs Franchise
Business Marketing advertising business promotional tools Franchise
Eventos News news newspaper spanish Franchise
FastSigns advertising banners promotional signs Franchise
Gateway Newstands magazines news newsstand Franchise
Google Adsense advertising Franchise
Healthy Times Newspaper health newspaper wellness Franchise
Hoo Knows Community Digests advertising marketing Franchise
Infolocal Kiosk advertising kiosk Franchise
Instant Imprints advertising embroidery promotional screenprinting Franchise
Local MugShots publishing Franchise
Monthly Coupons advertising coupons savings shopping Franchise
Our Town America advertising marketing Franchise
Press A Print advertising marketing printing Franchise
Shine Mark Systems advertising golf lcd showshiner Franchise
Sign-a-rama advertising signs Franchise
Signal Graphics Business Centers graphicdesign imaging publishing Franchise
Signs First advertising signs Franchise
Signworld advertising promotional signs tools Franchise
Speedpro Imaging advertising banners signs Franchise
The Bingo Bugle Newspaper advertising bingo games newspaper publishing resource Franchise
The Laughable News funny humor news newslesspaper newsletter newspaper Franchise
Tray Dispay Advertising advertising ebook restaurant Franchise
Truepresence advertising internet marketing Franchise
United Marketing Solutions advertising Franchise
Venture Marketing Associates advertising marketing Franchise

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