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 TitleAuthorDescription
Infantino Activity Triangle
6 months and up. Every baby loves surprises, and this toy is full of them. This colorful toy entertains from every angle with zippy buttons, rattling beads, spinning shapes, and a twirling puppy to captivate babies eyes.
Tender Buttons
Gertrude SteinBefore becoming the patron of Lost Generation artists, Gertrude Stein established her reputation as an innovative author whose style was closer to painting than literature. Stein's strong influence on 20th-century literature is evident in this 1915 work of highly original prose rendered in thought-provoking experimental techniques.
Creative Strategy in Advertising
Bonnie L. Drewniany and A. Jerome JewlerCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Selling to the Affluent
Thomas StanleyIn this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
The Perfect Fit: The Classic Guide to Altering Patterns
Editors of Creative PublishingGood fit improves the comfort and appearance of any garment and is the reason many people sew their own clothes. However, it's common to worry about ruining a pattern when you cut it apart to make a fitting adjustment. The Perfect Fit makes pattern alterations easy with proven methods illustrated step-by-step. This complete guide includes analyzing a figure, measuring the body, customizing the pattern, and fine-tuning the fit with small adjustments like moving buttons and reshaping darts. The Perfect Fit shows how to change a commercial pattern sized for millions of women into a sewing blueprint sized to fit your figure alone.Altering patterns has never been easier, thanks to the help of 400 step-by-step photographs!
Essentials of Contemporary Advertising
William Arens, David Schaefer and Michael WeigoldEssentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Bruce Clay and Susan EsparzaTen minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and toolsExplains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and moreWalks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing resultsTouches on topics not covered anywhere else, including international SEO and optimizing servers for SEOSearch no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.
Building With an Attitude: How to Analyze, Understand, Improve, and Enjoy the Home Building Business
Alan R. Trellis and Paul SharpNo one can tell you how to build better and manage smarter than Al Trellis and Paul Sharp. Whether you need a business advisor, therapist, or drill sergeant, Building with an Attitude will get you thinking about your home building in new and innovative ways. Trellis and Sharp combine industry experience with common sense and entrepreneurial spirit to bring you solid advice that will help you run your business more efficiently. Get insights on management, design, hiring, customer relations, pricing, and marketing that will help you improve your business. By applying the tips and techniques shared by Trellis and Sharp, youll find that building homes really can be fun and profitable. Key Features: * Discusses how to know your market to increase sales * Outlines systems to improve business management practices * Describes how to develop and promote your marketing message * Provides design hot buttons * Discusses how to hire and motivate good people
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Luke SullivanIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Data Analysis and Decision Making with Microsoft Excel, Revised (with CD-ROM and Decision Tools and Statistic Tools Suite)
S. Christian Albright, Wayne Winston and Christopher ZappeMaster data analysis, modeling, and spreadsheet use with DATA ANALYSIS AND DECISION MAKING WITH MICROSOFT EXCEL! With a teach-by-example approach, student-friendly writing style, and complete Excel integration, this quantitative methods text provides you with the tools you need to succeed. Margin notes, boxed-in definitions and formulas in the text, enhanced explanations in the text itself, and stated objectives for the examples found throughout the text make studying easy. Problem sets and cases provide realistic examples that enable you to see the relevance of the material to your future as a business leader. The CD-ROMs packaged with every new book include the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); and SolverTable, which allows you to do sensitivity analysis. All of these add-ins have been revised for Excel 2007.
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