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Buffalo Stix Golf Company

This company makes various quality golf clubs and logo products.

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 TitleAuthorDescription
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Michael J. Silverstein, Neil Fiske and John ButmanTrading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these “new luxury” brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional “old luxury” goods. Trading Up has become the definitive book about this growing trend.
Beating the Street
Peter LynchDevelop a Winning Investment Strategy -- with Expert Advice from "The Nation's #1 Money Manager" Peter Lynch's "invest in what you know" strategy has made him a household name with investors both big and small. An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There's a company behind every stock and a reason companies -- and their stocks -- perform the way they do. In this book, newly revised and updated for the paperback edition, Peter Lynch shows you how you can become an expert in a company and how you can build a profitable investment portfolio, based on your own experience and insights and on straightforward do-it-yourself research. There's no reason the individual investor can't match wits with the experts, and this book will show you how. In Beating the Street, Lynch for the first time: * Explains how to devise a mutual fund strategy * Shows how he goes about picking stocks, step-by-step * Describes how the individual investor can improve his or her investment performance to rival that of the experts of the investment clubs.
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
Jay LipeA company’s identity is far more than just letterhead, logo and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.  Learn how to:·        Ensure that your customers notice – and remember – your business.·        Create power-packed visual elements, such as logos, colors, and images.·        Make sure that your corporate identity is used consistently.·        Craft a selling proposition that moves customers to buy.  By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.
Branding For Dummies
Bill Chiaravalle and Barbara Findlay SchenckWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:Defining your company’s identityDeveloping logos and taglinesLaunching your brand marketing planManaging and protecting your brandFixing a broken brandMaking customers loyal brand championsFilled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
The Responsible Company
Yvon Chouinard and Vincent StanleyThe Responsible Company , by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.  
The Six Sigma Handbook, Third Edition
Thomas Pyzdek and Paul KellerThe authoritative classic--revised and updated for today's Six Sigma practitioners Whether you want to further your Six Sigma training to achieve a Black or Green Belt or you are totally new to the quality-management strategy, you need reliable guidance. The Six Sigma Handbook, Third Edition shows you, step by step, how to integrate this profitable approach into your company's culture.Co-written by an award-winning contributor to the practice of quality management and a successful Six Sigma trainer, this hands-on guide features:Cutting-edge, Lean Six Sigma concepts integrated throughoutCompletely revised material focused on project objectives Updated and expanded problem-solving examples using Excel and MinitabA streamlined format that puts proven practices at your fingertipsThe Six Sigma Handbook, Third Edition is the only comprehensive reference you need to make Six Sigma work for your company. The book explains how to organize for Six Sigma, how to use customer requirements to drive strategy and operations, how to carry out successful project management, and more. Learn all the management responsibilities and actions necessary for a successful deployment, as well as how to:Dramatically improve products and processes using DMAIC and DMADVUse Design for Six Sigma to create innovative products and processesIncorporate lean, problem-solving, and statistical techniques within the Six Sigma methodologyAvoid common pitfalls during implementationSix Sigma has evolved with the changing global economy, and The Six Sigma Handbook, Third Edition is your key to ensuring that your company realizes significant gains in quality, productivity, and sales in today's business climate. 
Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More (Start Your Own Bar & Club)
Liane CassavoyCreate the Perfect Blend of Passion and Profits! Are you interested in being the toast of the town, the life of the party-and a successful entrepreneur? Do you dream of designing a fun-filled atmosphere to house friends, family, and other patrons? If so, then the bar/club industry may be for you! Detailing today's hottest bar/club opportunities, including sports bars, night clubs, neighborhood bars, and more, our experts take you step by step, from scouting locations and licensing requirements to creating policies and attracting loyal customers. Use worksheets, checklists, and resource lists to streamline your startup, and efficiently manage day-to-day operations. Plus, gain priceless insight, advice, and tips from already successful bar/club entrepreneurs! Learn how to: Research your target market Find the perfect location Hire a knowledgeable staff Navigate the red tape that accompanies serving alcohol and food Understand the logistics of inventory and equipping your bar Compete with other bars and nightlife venues Keep your clients entertained-and keep them coming back And much more! Start today, and cheers to your success tomorrow!
The Henney Motor Company: The Complete History
Thomas A. McPhersonInitially assembling its own complete vehicles, Henney mounted its premium-quality hearse and ambulance bodies on such diverse chassis as Essex, Ford, Lincoln, Pontiac, Pierce-Arrow, Oldsmobile, Velie—and at least one Austin. The harsh economic climate of the 1930s brought Henney and Packard together, Henney hitching its wagon to the Packard star to become the sole American professional car builder authorized to use the prestigious Packard commercial chassis. This exclusive arrangement eventually evolved to a point where—in addition to its famed funeral coaches and ambulances—the Henney Motor Company was also building seven-passenger sedans, limousines and concept cars for Packard as well as special limousines for the White House. After the Freeport, Illinois plant closed in 1955, the Henney name was resurrected for use on the first modern electric-powered automobile in America—the Henney Kilowatt. The only definitive book ever published on Henney and its fabled relationship with Packard, this book is also the story of a pioneering American company, its charismatic leaders, wide array of products and the unique segment of the motor industry in which it was involved.
Experiencing Architecture
Steen Eiler RasmussenProfusely illustrated with fine instances of architectural experimentation through the centuries, Experiencing Architecture manages to convey the intellectual excitement of superb design. From teacups, riding boots, golf balls, and underwater sculpture to the villas of Palladio and the fish-feeding pavilion of the Peking Winter Palace, the author ranges over the less-familiar byways of designing excellence.At one time, writes Rasmussen, "the entire community tool part in forming the dwellings and implements they used. The individual was in fruitful contact with these things; the anonymous houses were built with a natural feeling for place, materials and use and the result was a remarkably suitable comeliness. Today, in our highly civilized society, the houses which ordinary people are doomed to live in and gaze upon are on the whole without quality. We cannot, however, go back to the old method of personally supervised handicrafts. We must strive to advance by arousing interest in and understanding of the work the architect does. The basis of competent professionalism is a sympathetic and knowledgeable group of amateurs, of non-professional art lovers."
The Ice Cream Maker: An Inspiring Tale About Making Quality The Key Ingredient in Everything You Do
Subir ChowdhuryInnovation, claims quality consultant Subir Chowdhury, is part of America’s DNA. No other country in the world matches America’s creative drive and its ability to turn innovative ideas into revolutionary products–from antilock brakes and steel-belted radial tires to sophisticated software and microprocessors. But as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead. In The Ice Cream Maker, Chowdhury uses a simple story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. The protagonist of the story is Peter Delvecchio, the manager of a regional ice cream company, who is determined to sell its ice cream to a flourishing national grocery chain, Natural Foods. In conversations with the Natural Foods manager, Peter learns how the extraordinarily successful retailer achieves its renowned high standard of excellence, both in the services it provides its customers and in the foods it manufactures and sells. Quality, he discovers, must be the mission of every employee; by learning to listen, enrich, and optimize, he can encourage and sustain the highest levels of quality in everything the company does.Like Fish! and Who Moved My Cheese? The Ice Cream Maker offers an essential and universal lesson about one of industry's foremost challenges in a thoroughly engaging style. For managers and executives, small business owners and entrepreneurs, The Ice Cream Maker is a compelling, eye-opening guide to the most effective ways to achieve excellence and become industry leaders on the global stage.

Tags clubs golf logos
Address 121 South Long St.
Williamsville , NY 14221
USA
Telephone716.634.3686
Web buffalostix.com
Email bobp@buffalostix.com
Type Business Opportunity