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Atlanta Bread Company

A bread company franchise.

 TitleAuthorDescription
Professional Baking, with Method Cards
Wayne GisslenProfessional Baking by Wayne Gisslen is worth the money because this helped me to form the foundation of my knowledge on the subject. " Amazon.com reviewProfessional Baking is the most widely used textbook for the introductory baking course. Its comprehensiveness is unmatched in the market and its clear and technically accurate content provide readers with the base of knowledge that they need to further their skills.This new edition continues to provide comprehensive coverage of the basics (bread making and cake mixing) and provides enhanced coverage of higher level techniques (pastry, chocolate, sugar work), which are becoming increasingly common in the introductory course.
How Baking Works: Exploring the Fundamentals of Baking Science
Paula I. FigoniAn up-to-date, comprehensive guide to understanding and applying food science to the bakeshopThe essence of baking is chemistry, and anyone who wants to be a master pastry chef must understand the principles and science that make baking work. This book explains the whys and hows of every chemical reaction, essential ingredient, and technique, revealing the complex mysteries of bread loaves, pastries, and everything in between. Among other additions, How Baking Works, Third Edition includes an all-new chapter on baking for health and wellness, with detailed information on using whole grains, allergy-free baking, and reducing salt, sugar, and fat in a variety of baked goods. This detailed and informative guide features:• An introduction to the major ingredient groups, including sweeteners, fats, milk, and leavening agents, and how each affects finished baked goods• Practical exercises and experiments that vividly illustrate how different ingredients function   • Photographs and illustrations that show the science of baking at work• End-of-chapter discussion and review questions that reinforce key concepts and test learningFor both practicing and future bakers and pastry chefs, How Baking Works, Third Edition offers an unrivaled hands-on learning experience.
The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
Ikujiro Nonaka and Hirotaka TakeuchiHow have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally.The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge.To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline.As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future.Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems.
Simply Calphalon Nonstick 6-Piece Bakeware Set
This versatile bakeware set from the Simply Calphalon Nonstick line provides all of the basic tools for home baking. Three cake pans, two 8-inch round and one 9 inch x 13 inch are perfect for baking all kinds of treats from simple angel food cakes to rich fruit cakes. The medium loaf pan will handle all kinds of bread from banana to brioche, the 12 Cup Muffin Pan finished cupcakes and muffins slide out effortlessly and the 10 inch x 15 inch cookie sheet will bake up batch after batch of cookies without warping. Simply Calphalon Nonstick bakeware is designed to give years of reliable performance. Every pan and cookie sheet is made from heavy-gauge carbon steel, covered with a thick and durable nonstick coating that eliminates the need for greasing. The heavy weight construction ensures even heating and browning without hotspots, so cookies bake at the same rate no matter where they are on the sheet, and wire-reinforced rolled edges prevent warping even at high temperatures. The nonstick coating makes Simply Calphalon bakeware easy to clean either by hand or in the dishwasher, and every piece is covered by a 10-year warranty.
Professional Baking
Wayne GisslenThis new edition gives professional and home bakers peerless up-to-date coverage of the theory and practice of baking. Keeping pace with current trends in the field, this edition includes a new chapter on baking for special diets, expanded and detailed information on ingredients and their use in baking, and new sections on sugar confections, as well as 100 new photographs. Complete with more than 775 classic and creative recipes to explore, Professional Baking offers an excellent foundation for mastering the art and craft of baking.
Street Smart Franchising: A Must Read Before You Buy a Franchise!
Joe Mathews, Don DeBolt and Deb PercivalTHE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz "Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. "At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.
The Perfect Basket: How to Make a Fabulous Gift Basket for Any Occasion (Non)
Diane PhillipsHere's the perfect solution for those to strive to find the perfect gift! This stylish and user-friendly guide offers baskets for every occasion, with options to fit anyone's budget. Gorgeous four-color photographs offer inspiration and guidelines on choosing the proper container, selecting the right-sized items, and decorating the finished basket make this an easy and fun gift idea that anyone can embrace. Ideas range from "Off to College," "Baby's Here," "Welcome to the Neighborhood," "Book Lover's," "Martini Basket," and many, many more. A special section of food-themed baskets with homemade mixes for cookies or bread or seasonings will appeal especially to those who like to do kitchen crafts. In short, The Perfect Basket gives both seasoned and novice gift-givers everything you need to create spectacular thematic gifts for everyone on your list!
How to Start a Home-Based Bakery Business (Home-Based Business Series)
Detra Denay DavisHome-based baking is one of America’s best-kept business secrets. This sleeper industry offers even novice bakers the opportunity to bake from home for profit using tried and true recipes and equipment already on hand. And yet its many rules and how-tos are so elusive that few people out there who love to bake and dream of taking their products from the kitchen to the market actually end up doing so. Enter How to Start a Home-Based Bakery Business—the first book to cover every essential aspect of planning, starting, and running such a business successfully.
The Educated Franchisee: The How-To Book for Choosing a Winning Franchise, 2nd Edition
Rick BisioThere is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise
Going Public: Everything You Need to Know to Take Your Company Public, Including Internet Direct Public Offerings
James B. Arkebauer and Ron SchultzVenture capitalist and IPO expert James Arkebauer tells readers everything they need to know to take their company public, including Internet Direct Public Offerings. "Going Public" is the definitive bible for CEOs, members of the IPO team, investors, and for anyone who needs to understand the process by which a company raises money by "going public".

Tags bakery baking bread
Address 1955 Lake Park Drive SE Fourth Floor

Smyrna , GA 30080
USA
Telephone770-432-0933
Web atlantabread.com
Email dwsmith@atlantabread.com
Type Franchise