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 TitleAuthorDescription
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Leonard H. HoyleAuthored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more.
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
Judy AllenPractical tools and expert advice for professional event plannersBefore planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
199 Fun and Effective Fundraising Events for Nonprofit Organizations
Richard Helweg and Eileen Figure SandlinAre you tired of searching everywhere to find fresh and exciting fundraising ideas for your nonprofit organization? Finally, here is the resource to turbo charge your events! Inside this groundbreaking book you will find 199 fundraising events that have worked for other organizations. This handy guide is broken into two sections: simple events and complex events. The simple events can be put together quickly with minimal time, supplies, and volunteers. The complex events require more planning and manpower, but will generate more revenue for your organization. Every event has a quick overview chart so you can see at a glance if the event is a good fit for your group. You will immediately be able to assess the degree of effort required in six major categories: estimated cost, obtaining sponsors and donations, finding a venue, recruiting volunteers, preparing for the event, and executing the event. You will find the events that best meet your financial and social goals and objectives. Now you can reach your fundraising goals in exciting and original ways. Whether it is for your school, sports team, church, or any other group or nonprofit organization, you will find your next event here.
Professional Event Coordination (Wiley Desktop Editions)
Julia Rutherford SilversIntroducing a clear path toward event excellenceA comprehensive guide to essential competencies for event coordinators,Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life.After establishing each layer of the anatomy of an event, this in-depth guide covers: Event design Project management techniques Site selection and development Infrastructure services Entertainment possibilities Food and beverage options Safety and security Inviting attendees In addition to dozens of checklists, tables, and figures, this complete guidebook is enhanced with On-Site Insights (real-world examples), Technology Tips, and Exercises in Professional Event Coordination (reinforcement exercises that help in preparation for the CSEP certification exam).A versatile tool that is effective for all types of events-for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food and beverage managers.
Start Your Own Event Planning Business 3/E: Your Step-by-Step Guide to Success
Entrepreneur Press and Cheryl KimballCelebrate All the Way to the Bank Weddings, parades, fairs, graduations, conferences, political rallies, fashion shows—what do they have in common? Everyone would rather have someone else plan and conduct them! That someone else can be you if you’re a professional event planner who knows how to develop a theme, find a location, arrange entertainment, plan transportation and do the myriad things needed to pull an event off successfully. Learn everything you need to know to get started in one of today’s hottest—and most lucrative—businesses: How to stay abreast of the newest entertainment, food and decoration options Hot new industry trends, from environmentally friendly parties to extravagant first birthday parties and more How to build a loyal customer base for large and small events Targeted strategies for planning commercial events, political events, civic events, social events and more The latest information on the use of technology in event planning With gross profits averaging 30 to 40 percent, you can easily earn six figures a year planning and conducting events—and have a blast in the process. If you’re looking for a flexible schedule, a wide variety of responsibilities and new adventures every week, event planning is the business for you.
The Everything Guide to Being an Event Planner: Insider Advice on Turning Your Creative Energy into a Rewarding Career
Jennifer MancusoEvent planning is a great career choice for energetic, organised self-starters. "The Everything Guide to Being an Event Planner", by professional event planner Jennifer Mancuso, offers insider advice on how to: tailor events to each client; build client relationships; and, market and network at each event.Whether readers have recently earned a hospitality degree or are looking for a change of careers, "The Everything Guide to Being an Event Planner" helps them to break into this exciting field. A valuable reference, this practical guide is full of techniques and resources to ensure that readers thrive as organised, successful event planners.
Event Sponsorship (The Wiley Event Management Series)
Bruce E. Skinner and Vladimir RukavinaState-of-the-art methods for finding, securing, and retaining the best corporate sponsorsThe authoritative guide to creating and closing deals with irresistible ROIsEvent Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.Learn how to bring increased sponsorship dollars to any event by:Placing value on sponsorshipsExpanding the value of a sponsorCreating the best image for an eventNetworking with other event professionals worldwideWith complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEPTHE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
The Essential Nonprofit Fundraising Handbook: Getting the Money You Need from Government Agencies, Businesses, Foundations, and Individuals
Michael A. Sand and Linda LysakowskiAre you a staff member, a board member or a volunteer of a faith-based, human service, arts, or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the money your agency needs? Do your colleagues not have the expertise or interest to generate the needed dollars? Do you need a quick source of practical information about ways to raise funds? Then you need The Essential Nonprofit Fundraising Handbook. This book is for individuals who are dedicated to helping their communities but who need useful recommendations on how to raise money. Written by two of America's foremost fundraising experts, you will learn how to: * Develop a clear, efficient fundraising plan. * Ask for contributions from individuals. * Target businesses, foundations, and government agencies. * Hold special events. * Conduct a Capital Campaign. * And lots more! How many times has a well-meaning board member suggested that you do a golf tournament (gala dinner dance, art auction, walkathon) because the Girl Scouts (local hospital, Rotarians, PBA) scored big with theirs--only no one has any experience with such an event? With The Essential Nonprofit Fundraising Handbook, you'll learn exactly what to do, step by step, to pull off a successful event of any kind or size, or to raise badly needed funds in a wide variety of other ways.
The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 2nd Edition
Shannon KilkennyGathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and produced meticulously with the participant in mind. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips the reader with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As the reader undertakes the complexities of daily responsibilities and tasks, Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track. Whether you are a professional or a novice, you will find this guidebook a must-have if you are planning the Academy Awards or your daughter's wedding. The information found in this book is suitable for creating any event for any theme, size, location, or budget. Two significant, timely, and relevant advantages this book offers that you will not find elsewhere are Environmental Friendly practices and the latest up-to-date technology applications and gadgets.
Meeting & Event Planning For Dummies
Susan FriedmannExpert advice on how to stage the perfect event every time"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch!Praise for Meeting & Event Planning For Dummies"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP

Tags events golfing tournaments
Address 1606 EAST TURKEYFOOT LAKE ROAD SUITE 2B
, AKRON, OH 44312
Telephone330-899-9830
Web advantagegolf.com
Email dbagnoli@advantagegolf.com
Type Franchise