zpizza is a chain of gourmet, health conscious pizza stores.
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich![]() | Dan S. Kennedy | FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels | |
From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation)![]() | Stephen Hall | Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: •Identify a winning product and its most appropriate markets. •Get your product ready to market. •Advertise, promote, and sell your product. •Create your own success niche. •Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources. | |
Small Business Ideas: 400 Latest & Greatest Small Business Ideas![]() | Do you hold the desire to become the mistress or master of your own professional destiny? In an age of corporate downsizing, blatant age discrimination and salary expectations of 60-80+ hours of work a week, small business has never looked more attractive. But which small business is right for you? To help your small business journey get started, this book includes over 400 of the latest, greatest and newest small business ideas and innovative new product/service-based small business approaches - genius in many cases - from all around the world. From umbrella vending machines to the pizza-in-a-cone, giant aqua billboards to cheeseburgers-in-a-can, 15-minute pizza delivery to indoor skydiving, no other book gives you a comprehensive survey of the latest small business innovation from around the world like this one. This unique book also contains a considerable array of the best strategic and tactical small business advice on what not to do and what you must do in order to help your transition to your own business succeed. Let's get started. | ||
Start Your Own Food Truck Business: Cart, Trailer, Kiosk, Standard and Gourmet Trucks, Mobile Catering and Bustaurant![]() | Entrepreneur Press and Rich Mintzer | Satisfy Your Hunger for Success At over a billion dollars, the food industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Learn how you can become a part of one of the hottest and most affordable food businesses—mobile food. From gourmet food to all-American basics and hot dog wagons to bustaurants, get the delicious details behind starting a food truck business. Led by our experts, learn how to find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Plus, access recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. Covers: Six trendy mobile food opportunities: cart and concession trailers, kiosks, standard and gourmet trucks, mobile catering and bustaurants How to identify your customers and service niche Creating your mobile menu Choosing and outfitting your vehicle or kiosk Licenses, zoning, parking, and other considerations Scouting and staging for conducting business Hiring help Setting prices Spreading the word And more From choosing a business vehicle to franchising and everything in between, learn everything you need to know to get your business moving toward success! | |
The Great A&P and the Struggle for Small Business in America![]() | Marc Levinson | One of The Wall Street Journal's Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply—and won. The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father’s business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost. | |
Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation![]() | Stephen Hall | Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale foods, compared to 64 percent just one year ago.In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: Identify a winning product and its most appropriate markets; Get your product ready to market; Advertise, promote, and sell your product; Create your own success niche. Professionalize your business.Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success. | |
Tangled Routes: Women, Work, and Globalization on the Tomato Trail![]() | Deborah Barndt | Where does our food come from? Whose hands have planted, cultivated, picked, packed, processed, transported, scanned, sold, sliced, and cooked it? What production practices have transformed it from seed to fruit, from fresh to processed form? Who decides what is grown and how? What are the effects of those decisions on our health and the health of the planet? Tangled Routes tackles these fascinating questions and demystifies globalization by tracing the long journey of a corporate tomato from a Mexican field to a Canadian fast-food restaurant. Through an interdisciplinary lens, Deborah Barndt examines the dynamic relationships between production and consumption, work and technology, biodiversity and cultural diversity, and health and environment. A globalization-from-above perspective is reflected in the corporate agendas of a Mexican agribusiness, the U.S.-based McDonald's chain, and Canadian-based Loblaws supermarkets. The women workers on the front line of these businesses offer a humanized globalization-from-below perspective, while yet another "globalization" is revealed through examples of resistance and local alternatives. This revised and updated edition highlights developments since the turn of the millennium, in particular the deepening economic integration of the NAFTA countries as well as the growing questioning of NAFTA's consequences and the crafting of alternatives built on foundations of sustainability and justice. | |
A Pizza the Size of the Sun![]() | Jack Prelutsky | Jack Prelutsky is widely acknowledged as the poet laureate of the younger generation. (And many people would happily see him crowned with no age qualification.) The New Kid on the Block and Something Big Has Been Here are household words wherever there are kids.Here is another wondrously rich, varied, clever - and always funny - collection. Meet Miss Misinformation, Swami Gourami, and Gladiola Gloppe (and her Soup Shoppe), and delight in a backwards poem, a poem that ever ends, and scores of others that will be changed, read, and loved by readers of every age. The Prelutsky-Stevenson duo is irresistible. Whether you begin at the beginning or just open the book at random, you won't stop smiling. | |
The Big Book of Juices: More Than 400 Natural Blends for Health and Vitality Every Day![]() | Natalie Savona | With some 405 recipes for fruit and vegetable juices, smoothies, and quenchers, this newly updated and expanded edition of Natalie Savona’s essential kitchen guide to juicing now offers health-conscious readers even more. A clever indexing system sorts the juices by key ingredients, by nutrients, and by health benefits. Plus, a simple five-star system rates the effectiveness of the drinks in boosting energy and detoxifying the body, as well as potential benefits for the immune system, digestion, and even skin quality. | |
Appetite for Profit: How the food industry undermines our health and how to fight back![]() | Michele Simon | The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit." |
| Tags | food pizza |
| Address |
450 Newport Center Drive Suite 630 Suite 630 Newport Beach, CA 92660 |
| Web | zpizza.com | Type | Franchise |