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 TitleAuthorDescription
How to Buy the Best Phone System: Getting the Maximum Value Without Spending a Fortune
Sondra Jordan[This] book will become the Consumer's Digest of the telecommunications business.--John Blakely, manager, public relations, BellSouth Telecommunications.
I, Steve: Steve Jobs in His Own Words (In Their Own Words)
George BeahmDrawn from more than three decades of media coverage—print, electronic, and online—this book serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than 200 quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size.Jobs, the longtime CEO of Apple, Inc., which he co-founded in 1976, stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs has given countless interviews to the media, explaining what he calls “the vision thing”—his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible.Jobs has made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs is the great business visionary of our era.I, Steve is the perfect gift or reference item for everyone interested in this great American original
I, Steve: Steve Jobs in His Own Words (In Their Own Words)
Drawn from more than three decades of media coverage—print, electronic, and online—this tribute serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than 200 quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size.Jobs, who passed away on October 5, 2011 at the age of 56, co-founded Apple in 1976. He stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs gave countless interviews to the media, explaining what he called “the vision thing”—his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible.Jobs made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs was the greatest business visionary of our era.I, Steve is the perfect gift or reference item for everyone interested in this great American original.
SBA Loans: A Step-by-Step Guide, 4th Edition
Patrick D. O'HaraThe #1 guide to securing your Small Business Administration loan-Updated and revised to include every SBA loan, program, and service available SBA LOANSThis comprehensive and accessible guide for small business owners shows you how to get your share of the billions of dollars in loans arranged or guaranteed by the SBA each year. In easy, step-by-step fashion, it helps you prepare a successful loan request for a new or established company and offers guidance on developing a business plan for your new business. In addition to full coverage of the agency's various loan programs-including seasonal guarantee, pollution control, energy loan, and Vietnam veteran and handicapped assistance-you'll find an exhaustive directory of all the free services the SBA provides to small businesses. Up-to-date and more comprehensive than ever, this popular reference includes complete information on:* Understanding the SBA system* Eligibility requirements* Recent lending statistics* ACE-Net finance matching service* Updated loan application forms and appendix listingsPlus* A new chapter on the Hubzone Empowerment Contracting Program* Updated information on the Export Working Capital ProgramToday, the SBA offers more services and more money than ever before. From coast to coast and in every industry, thousands of American entrepreneurs make the SBA system work for them-and you can too.
Telecom Crash Course, Second Edition
Steven ShepardThis unique book serves as a readable, holistic introduction to telecommunications. Far more than an acronym-studded quick fix, Telecom Crash Course is a true tutorial that offers context, connections--and humor-- to teach the importance of key technologies. Author Steven Shepard, an accomplished writer and teachers, uses lively stories that deliver important points about the markets that drive the technologies. He provides not only rigorous technical accuracy, with explanations of each technology's economic importance, but a market and customer-focused analysis of the use and business significance of each technology – and how they relate to each other.
DigiMarketing: The Essential Guide to New Media and Digital Marketing
Kent Wertime and Ian Fenwick"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf."—Miles Young, Chairman, Ogilvy & Mather Asia Pacific"The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth."—John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School"Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice."—Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com"DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business."—Dipak C. Jain, Dean, Kellogg School of Management"The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition."—John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search"Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory."—Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Kipp Bodnar and Jeffrey L. CohenAdvance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategiesThe B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
The Fox Effect: How Roger Ailes Turned a Network into a Propaganda Machine
David Brock, Ari Rabin-Havt and Media Matters for AmericaBased on the meticulous research of the news watchdog organization Media Matters for America, David Brock and Ari Rabin-Havt show how Fox News, under its president Roger Ailes, changed from a right-leaning news network into a partisan advocate for the Republican Party. The Fox Effect follows the career of Ailes from his early work as a television producer and media consultant for Richard Nixon, Ronald Reagan, and George H. W. Bush. Consequently, when he was hired in 1996 as the president of Rupert Murdoch’s flagship conservative cable news network, Ailes had little journalism experience, but brought to the job the mindset of a political operative. As Brock and Rabin-Havt demonstrate through numerous examples, Ailes used his extraordinary power and influence to spread a partisan political agenda that is at odds with long-established, widely held standards of fairness and objectivity in news reporting. Featuring transcripts of leaked audio and memos from Fox News reporters and executives, The Fox Effect is a damning indictment of how the network’s news coverage and commentators have biased reporting, drummed up marginal stories, and even consciously manipulated established facts in their efforts to attack the Obama administration.
Knowledge Management in Theory and Practice
Kimiz DalkirThe ability to manage knowledge has become increasingly important in today's knowledge economy. Knowledge is considered a valuable commodity, embedded in products and in the tacit knowledge of highly mobile individual employees. Knowledge management (KM) represents a deliberate and systematic approach to cultivating and sharing an organization's knowledge base. It is a highly multidisciplinary field that encompasses both information technology and intellectual capital. This textbook and professional reference offers a comprehensive overview of the field of KM, providing both a substantive theoretical grounding and a pragmatic approach to applying key concepts. Drawing on ideas, tools, and techniques from such disciplines as sociology, cognitive science, organizational behavior, and information science, the text describes KM theory and practice at the individual, community, and organizational levels. It offers illuminating case studies and vignettes from companies including IBM, Xerox, British Telecommunications, JP Morgan Chase, and Nokia. This second edition has been updated and revised throughout. New material has been added on the information and library science perspectives, taxonomies and knowledge classification, the media richness of the knowledge-sharing channel, e-learning, social networking in KM contexts, strategy tools, results-based outcome assessments, knowledge continuity and organizational learning models, KM job descriptions, copyleft and Creative Commons, and other topics. New case studies and vignettes have been added; and the references and glossary have been updated and expanded.
Bell Labs: Life in the Crown Jewel
Narain GehaniBell Labs, the greatest research lab of the twentieth century, has been called America's national treasure and the crown jewel of AT&T and Lucent. To scientists all over the world, pursuing research at Bell Labs has long been a dream because of its brilliant scientists, numerous inventions, academic freedom, and plentiful resources. But now, forced by the marketplace, competition, and economic conditions, the world's most prestigious research lab is in the midst of radical cultural change. Bell Labs: Life in the Crown Jewel tells the fascinating story of the transition Bell Labs undergoing as it adapts to new business conditions. After AT&T's settlement of a government anti-trust lawsuit, the boom years of basic research started to end. A much smaller AT&T, still a giant company, was thrust into the competitive world. The change, slow at first, picked up pace in the 1990s following the next breakup of AT&T, which created Lucent, Bell Labs' new parent. After a few good years, Lucent found itself in financial difficulty in a very tough telecommunications market. Lucent responded by breaking up into smaller companies, which led to a smaller Bell Labs. Lucent's worsening financial condition forced it to downsize with Bell Labs sharing the pain. Bell Labs is now being forced to move faster and further towards helping Lucent's business needs. Moving from university-style (basic) research to industrial (applied) research is much more difficult than going from industrial research to basic research because industrial research puts constraints on scientists while basic research frees them to explore new frontiers. Bell Labs researchers, who once were free to focus on innovation, research excellence, and prizes, now have to worry about business relevance. The culture of lifetime employment is gone and the pendulum has swung from basic to applied research. Narain Gehani worked at Bell Labs for twenty-three years from 1978 to 2001. He was there during the critical years when AT&T changed from a monopoly to a competitive company. He was there when AT&T split up again and handed Bell Labs to Lucent. He was there during the rise and fall of Lucent. He was a witness to and participant in the changes in Bell Labs as its parent went from a million-employee company (AT&T) to a company (Lucent) that now has less than fifty thousand employees. Narain Gehani, in his first non-technical book, shares his insights about Bell Labs and its culture and tells its glorious history. He describes the cultural differences between Research and the business units, the different research models and the challenges facing Bell Labs in the twenty first century. Bell Labs: Life in the Crown Jewel is full of interesting and amusing anecdotes. Narain Gehani's tale of a corporate crown jewel will keep you riveted to reading about a way of life possibly gone forever.

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