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 TitleAuthorDescription
Scientific Advertising
Claude C HopkinsA reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Read "Scientific Advertising" before you read any other book on advertising or marketing. It may change your life, too.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Luke SullivanIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Creative Strategy in Advertising
Bonnie L. Drewniany and A. Jerome JewlerCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet
Susan SweeneyFrom the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities.
Web Sites Do-It-Yourself For Dummies
Janine WarnerA step-by-step guide to creating your first Web siteEverybody's building cool web sites, but how? Web Sites Do-It-Yourself For Dummies, 2nd Edition, shows you how, with simple, step-by-step instruction that will build your confidence as you build your site.You'll learn to plan your site and secure a domain name, how to use Dreamweaver for site construction, and how to test and publish your site. You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. Dummies makes it easy and fun!Perfect for those who've never attempted a Web site before, including small-business owners, the family historian, amateur genealogists, and travel buffsExplains using Web site creation tools including Dreamweaver, Photoshop Elements, Flash, and WordPressShows how Web pages work, how to plan and design your site, and what to look for in Web hosting servicesCovers editing and creating Web graphics and text, how to customize a site for different purposes, testing, and publishing your siteProvides information on blogs, podcasts, adding Flash, and making money from your siteWeb Sites Do-It-Yourself For Dummies, 2nd Edition shows you how to create a Web site you'll be proud of.
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Bruce C. BrownInterested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Site Planning and Design Handbook, Second Edition
Thomas RussEssential site planning and design strategies, up-to-date with the latest sustainable development techniquesDiscover how to incorporate sound environmental considerations into traditional site design processes. Written by a licensed landscape architect with more than 20 years of professional experience, this authoritative guide combines established approaches to site planning with sustainable practices and increased environmental sensitivity. Fully revised and updated, Site Planning and Design Handbook, Second Edition discusses the latest standards and protocols-including LEED. The book features expanded coverage of green site design topics such as water conservation, energy efficiency, green building materials, site infrastructure, and brownfield restoration. This comprehensive resource addresses the challenges associated with site planning and design and lays the groundwork for success.Site Planning and Design Handbook, Second Edition explains how to:Integrate sustainability into site design Gather site data and perform site analysisMeet community standards and expectationsPlan for pedestrians, traffic, parking, and open spaceUse grading techniques to minimize erosion and maximize site stabilityImplement low-impact stormwater management and sewage disposal methodsManage brownfield redevelopmentApply landscape ecology principles to site design Preserve historic landscapes and effectively utilize vegetation
Key Thinkers on Space and Place
Already a standard student reference, all the entries in this second edition of Key Thinkers on Space and Place have been substantially revised and updated. Recognizing how active and vigorous debates on space are, this edition includes ten completely new entries, making the text even more comprehensive. It is a unique guide to the life and work of those thinkers most responsible for the current 'spatial turn' in the social sciences. Highlighting the work of more than 60 key thinkers it provides a synoptic overview of different ideas about the role of space and place in contemporary social, cultural, political and economic life. With concise, uniform entries throughout, the portrait of each thinker comprises: - biographical information and theoretical context - an explication of their contribution to spatial thinking - an overview of key advances and controversies - bibliographies of primary and secondary literature As a primer on the spatial imagination, the text illustrates the diverse ways that space and place can be theorized: from humanism to Marxism, feminism to post-structuralism, queer theory to post-colonialism. The book will be an indispensable purchase not just for geographers, but for all those interested in theories of space and place - whether in geography, sociology, urban studies, cultural studies, or anthropology.
Space Mission Engineering:The New SMAD (Space Technology Library, Vol. 28)
65 Authors from the Astronautics CommunitySpace Mission Engineering:The New SMAD is an entirely new approach to creating both a text and a practical engineering reference for space mission design. Just as space technology has advanced, the way we learn and work has changed dramatically in recent years. SME combines the best features of a traditional unified text and reference covering the entire field, an electronic version that does many of the calculations for you, and the web that allows regular updates and references to the vast literature base available online. Among the many features of this new approach are: Completely rewritten, updated, and expanded follow-on to the 3rd edition of Space Mission Analysis and Design, the most widely used text and reference in astronautics, covering a great many topics not previously covered, such as CubeSats, Inflatable Structures, Space Economics, End-of-Mission options, Space System Risk Analysis, and new, much more precise formulas for ground station and target coverage. Downloadable electronic spreadsheets for most of the numerical tables and plots in the book that let you, for example, calculate all of the critical parameters for orbits about the Sun, Moon, Earth, and any of the other planets, or even new planets, moons, or stars of your choosing. An annotated bibliography and references on the web that is updated as new references become available and that shows you where to get nearly all of the references with direct links for those available at no cost and where on the web to buy copyright books and professional papers not available for free. All of the cross referencing, careful definitions, and thoroughly explained equations that are the key ingredient of any high quality engineering text or reference, along with the wisdom and experience gained at substantial cost by some of most experienced and knowledgeable space system engineers in the world. Want to talk to a real human being that can spell astronautics about the problem you need to solve? Send an E-mail inquiry about this book to bookproject@smad.com. Want to get in touch with one of the authors, report a possible error, or find the reference you need? Call, or send us an E-mail. It is a small community, and we are here to help you find what you need to get the job done.
Creating a Website: The Missing Manual (Missing Manuals) (English and English Edition)
Matthew MacDonaldThink you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.Plan your site. Create web pages by learning the basics of HTML and HTML5. Control page design with CSS. Format text, images, links, tables, and other elements. Attract visitors. Ensure that people can find your site through popular search engines. Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits. Get smart. Use free tools to identify your site’s strengths and weaknesses. Create your own blog. Post your musings with a free blog-hosting service. Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products. Add pizzazz. Include audio, video, interactive menus, and more.

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