| | Title | Author | Description |
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| Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
 | Stephen Hall | Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale foods, compared to 64 percent just one year ago.In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: Identify a winning product and its most appropriate markets; Get your product ready to market; Advertise, promote, and sell your product; Create your own success niche. Professionalize your business.Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success. |
| Introduction to Organic Laboratory Techniques: A Microscale Approach (Brooks/Cole Laboratory Series for Organic Chemistry)
 | Donald L. Pavia, Gary M. Lampman, George S. Kriz and Randall G. Engel | In this laboratory textbook for students of organic chemistry, experiments are designed to utilize microscale glassware and equipment. The textbook features a large number of traditional organic reactions and syntheses, as well as the isolation of natural products and experiments with a biological or health sciences focus. The organization of the text is based on essays and topics of current interest. The lab manual contains a comprehensive treatment of laboratory techniques. |
| Organic Chemistry (Fourth Edition)
 | Maitland Jones Jr. and Steven A. Fleming | Organic Chemistry helps students understand the structure of organic molecules by helping them understand the how and why of organic chemistry.Organic Chemistry, Fourth Edition, was written to students by two expert teachers, with an emphasis on understanding, not memorization. The authors employ a conversational writing style that is instructive and interesting to read. Jones and Fleming take the time to not only explain the basics but also coach students through the tough parts of the subject. They do this by pointing out common mistakes that students make and providing expert advice on solving problems. Whether a student reads the book from beginning to end, or uses the text as a reference, the authors have developed innovative pedagogy to meet their needs, and an art and media program to help students visualize each process. |
| Cafe Altura Organic Coffee, Peruvian Dark, Whole Bean, 32-Ounce Bag
 | | USDA organic. Certified organically grown and processed by Stellar certification services. Hand grown on family farms. |
| The End of Fashion: How Marketing Changed the Clothing Business Forever
 | Teri Agins | The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling. |
| The Search for Organic Growth
 | | To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some strategies work better than others? In The Search for Organic Growth, leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth. All businesses go through life cycles, and momentum can be created in many ways from new products and market extensions, to add-ons and enhancements. The book also answers crucial questions such as how to keep customers happy during periods of change, how to foster an entrepreneurial environment and satisfy individual potentials, and how to turn the immense short-term revenue pressures of a push towards growth to your advantage. A lively resource for business school faculty, MBAs and executives, this book is ideal for any reader interested in connections between latest business thought and practice. |
| The Organic Lawn Care Manual: A Natural, Low-Maintenance System for a Beautiful, Safe Lawn
 | Paul Tukey | In the modern suburban landscape, beautiful, green lawns are perhaps the most ubiquitous feature of all. It’s difficult to imagine a friendly neighborhood without broad, clean stretches of neatly shorn grass. More and more in recent years, those lawns are evolving into organic systems as homeowners — concerned about the long-term effects of chemicals on their children, their pets, and the environment — turn to natural methods to keep their yards healthy and inviting, and, yes, still green and lush, too. Paul Tukey, a self-confessed mowing addict, answers the growing demand for organic grass with a comprehensive volume of natural lawncare information. Step by step, he takes readers through the many elements that work together to form a healthy, organic lawn. Well-treated soil, fed properly with compost and natural fertilizers, is the foundation of every great lawn. Plant it with a grass cultivar matched properly to the climate and sunlight, nourish the soil and grass with the proper amount of water, and maintain the height with a good mower equipped with a sharp blade. A beautiful, naturally maintained lawn can be as simple as that.An organic, healthy lawn is the best defense against weeds and pests, but when unwanted visitors creep in, Tukey is ready with Weed and Thug ID Guides and advice on dispatching them naturally or learning to live with the benign offenders. Tukey also provides helpful advice for lawnkeepers making the transition from a synthetic to an organic lawn system. It’s all here — everything today’s homeowner needs to keep his lawn off drugs, and make it an inviting living and play area for the whole family. |
| Fashion 101: A Crash Course in Clothing
 | Erika Stalder | Each year, we spend hours upon hours shopping and getting dressed, but do we ever actually think about what we’re wearing? For example, what’s the name of the style of your shirt? Who invented your favorite jeans cut? Or who made your baby-doll nightie famous? There is a story behind every piece of clothing and, with Fashion 101, you’ll learn what those stories are and more: Where did the miniskirt come from? Why has the military had a stronger influence on fashion than either Audrey Hepburn or Gwen Stefani? How do denim makers work those perfect "whiskers" into your "worn-out" jeans? Filled with tons of intriguing factoids about designers and celebrities, and more than 300 illustrations, Fashion 101 offers the total scoop on underwear, outerwear, accessories, and everything in between. With this crash course, you’ll learn not only how to put together smarter looks, but also how to become a fashion expert in the process. |
| Cut-Up Couture: Edgy Upcycled Garments to Sew
 | Koko Yamase | Cut-Up Couture is a cutting-edge design book that teaches how to use the copious fabric in men’s clothing items to make 34 innovative garments and accessories. The simple sewing techniques showcase how to turn men’s shirts, t-shirts, and sweatshirts into beautiful dresses, ruffled blouses, draping tops, and gorgeous jackets for women.You’ll learn how to cut, re-sew, and re-shape clothing into cherished garments that resemble trendy, urban boutique findings with lessons in creative upcycling” and stylish yet simple sewing. Plus, several of the garments in Cut-Up Couture are reversible or can be worn in several ways, such as a dolman-style top that transforms into a skirt, or a skirt/cape variation. Explore a wealth of innovative advice and inspiration for making each project inexpensive, and still very chic.The stylish projects featured are for beginner and advanced sewists or for those simply interested in fashion design. |
| Catalog: The Illustrated History of Mail Order Shopping
 | Robin Cherry | Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination.In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana. |