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American Seminar Leaders Association

The Turnkey System is a complete seminar business containing everything you need in order to get started now. It is a combination of the key ASLA products - you will get everything in one package. This is the best value package you can get. If each item is purchased separately the total cost would be $8,500. Now offered for only $4,997.00.

The Turnkey System includes:

  • 3 days Live Training - ASLA Professional Seminar Leaders University - please ask about our next ASLA University.
  • Home Study Course- will be sent to you immediately.
  • One of the Ready-To-Go Seminar Programs including: Leader's Guide, Participants Workbooks, Master Copy of Overhead, Transparencies, Study tapes, Brochure to promote your seminar and other marketing tools and techniques.
  • Your own info page in our web site -
  • ASLA training program - personal coaching for one year with some of the best coaches in the country. The coaching will be dedicated to your seminar business and will include what you need in order to develop, present or market your business.
  • Support System with a selected seminar tailored to your expertise.
  • Access to your own Booking Agent.
  • Marketing agency which will help you to promote your seminar and to find the best marketing tools to do it.
  • Access to a very strong Referral Program - provides members with professional opportunities to deliver seminars.
  • Complete marketing materials available (including: design, copy text, database and mailing house).

Co-Active Coaching: Changing Business, Transforming Lives
Karen Kimsey-House, Henry Kimsey-House and Phillip SandahlWhen Co-Active Coaching was first released in 1998, this pioneering work set the stage for what has become a cultural and business phenomenon and helped launch the profession of coaching. Published in more than ten languages now, this book has been used as the definitive resource in dozens of corporate, professional development and university-based coaching programs as well as by thousands of individuals looking to elevate their communication, relationship and coaching skills. This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations. This edition also contains an on-line Coach’s Toolkit (replacing the CD of the second edition), several new coaching demonstrations and more than 35 updated exercises, questionnaires, checklists and reproducible forms.
Advanced Google AdWords
Brad GeddesMaster every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more.The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultantOffers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaignsGoes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on handIncludes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Jay Conrad Levinson and Jeannie LevinsonHow to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..." -Seth Godin, author of Meatball Sundae “The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.” -Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything "If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching “Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days "Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay and Jeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you." -David Garfinkel, author of Advertising Headlines That Make You Rich
The Complete Guide To Conducting Seminars At Sea
Mary LongThis book is an informational guide book with a step by steop guide complete with real on-board seminar samples. It is designed by Mary Long, a world authority and professional speaker on cruise ships for consultants, trainers, speakers, organizations or associations in virtually any industry, trade or business who are interested in taking their subjects on the high seas aboard the luxury cruise liners of the world.
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential AND HOW YOU CAN ACHIEVE YOURS
Shirzad ChamineNew York Times Bestseller!   In his popular Stanford University lectures, Shirzad Chamine reveals how to achieve one's true potential for both professional success and personal fulfillment.  His groundbreaking research exposes ten well-disguised mental Saboteurs.  Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause "significant harm" to achieving their full potential.  With Positive Intelligence, you can learn the secret to defeating these internal foes.  Positive Intelligence (PQ) measures the percentage of time your mind is serving you as opposed to sabotaging you.  While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.   The great news is that you can improve your PQ significantly in as little as 21 days.  With higher PQ, teams and professionals ranging from leaders to salespeople perform 30-35 percent better on average.  Importantly, they also report being far happier and less stressed.   The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams.  Shirzad tells many of their remarkable stories, showing you how you too can take concrete steps to unleash the vast, untapped powers of your mind.  DISCOVER HOW TO: * Identify and conquer your top mental Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser.  * Measure the Positive Intelligence score (PQ) for yourself or your team--see how close you come to the critical tipping point required for peak performance.* Increase PQ dramatically in as little as 21 days.* Develop new brain "muscles," and access 5 untapped powers with energizing mental "power games."* Apply PQ tools and techniques to increase both performance and fulfillment.  Applications include team building, mastering workload, working with "difficult" people, improving work/life balance, reducing stress, and selling and persuading.  
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
Steven StralserThe same critical information top business schools teachBased on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
Work the System: The Simple Mechanics of Making More and Working Less THIRD EDITION
Sam CarpenterPublication Date, third edition: October 3, 2011 A departure from normal book distribution, and via a special arrangement with his publisher, Carpenter gives away his book in PDF and audio versions at (The hard-copy, hard-cover third edition can be purchased here.) This dramatically affects Amazon, NY Times, and other book rankings, but it meets Carpenter's objective of reaching as many people as possible. See Work The System urges the reader to modify his or her fundamental perception of the world from one of chaotic, amorphous conglomeration, to a more accurate one of orderly individual linear systems, each of which can be improved and perfected. The reader is guided through the process of ''getting'' this new vision, and then through the specifics of applying it. The methodology is simple, believable, and mechanical; not mystical or theoretical. Carpenter developed this protocol in the business he purchased in 1984 and still owns today. He is also CEO of several other small businesses, all operated in exactly the same fashion. With a diverse background in engineering, construction, publishing, telecommunications and journalism, he calls his approach a "workingman's philosophy." Work the System will show business leaders and professionals how to achieve a positive macro result by looking at their business and work on a micro level; by analyzing and refining each of the internal systems, the systems that, added together, comprise the whole business entity. Readers will learn how to tweak this "system of systems" in order to maximize profits, create client loyalty, and develop autonomous employees. The strategies also help individuals improve their performance and decrease the stress of being overtaxed and disorganized, ultimately resulting in a dramatically shorter work week and a substantially improved bottom line.
No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses
Dan S. Kennedy and Jeff SlutskyBe a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar
Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrats
Sally Fallon and Mary Enig This well-researched, thought-provoking guide to traditional foods contains a startling message: Animal fats and cholesterol are not villains but vital factors in the diet, necessary for normal growth, proper function of the brain and nervous system, protection from disease and optimum energy levels. Sally Fallon dispels the myths of the current low-fat fad in this practical, entertaining guide to a can-do diet that is both nutritious and delicious. Nourishing Traditions will tell you: Why your body needs old fashioned animal fats Why butter is a health food How high-cholesterol diets promote good health How saturated fats protect the heart How rich sauces help you digest and assimilate your food Why grains and legumes need special preparation to provide optimum benefits About enzyme-enhanced food and beverages that can provide increased energy and vitality Why high-fiber, lowfat diets can cause vitamin and mineral deficiencies Topics include the health benefits of traditional fats and oils (including butter and coconut oil); dangers of vegetarianism; problems with modern soy foods; health benefits of sauces and gravies; proper preparation of whole grain products; pros and cons of milk consumption; easy-to-prepare enzyme enriched condiments and beverages; and appropriate diets for babies and children.
iPhone Application Development For Dummies (For Dummies (Lifestyles Paperback))
Neal GoldsteinStart building iPhone apps today with this friendly guide!Whether you're a beginner programmer who wants to build your first app, or a professional developer looking to leverage the marketing power of the iPhone SDK, this book walks you through the basics for building a variety of applications. Plus, you'll get invaluable advice on navigating the App Store so you can make money off of your original creations. This new edition covers all the latest information you need to know to get started developing apps immediately.Walks you through the fundamentals of developing a variety of applications for the iPhone Covers the latest updates for the iPad universal code and the new iPhone SDK Delves into getting your apps in the App Store and selling them Shows you how to use Apple's developer tools Addresses the universal code feature that allows you to develop apps and port them from the iPhone to the iPad and back No matter your level of experience of expertise, iPhone Application Development For Dummies, 3rd Edition enables you to leverage the power of the open iPhone SDK so you can start developing apps today. Note: Apple's iOS SDK tools are only accessible on Intel-powered Mac and MacBook devices.

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