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M: Business with Prep Cards and OLC Access Card
O. C. Ferrell, Geoffrey Hirt and Linda FerrellOverview: M: BUSINESS was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Introduction to Business - yet in a more condensed format that is easier for students and instructors to cover in 1 term. It also contains gradable online assignments for instructors to assign. M: BUSINESS also includes comprehensive teaching support and online supplements – mainly, CONNECT BUSINESS. The story behind M: We have heard over and over again that the modern learner has a completely new and different set of needs from a learning package. These new 'digital natives' have developed cognitive thinking patterns that are different from those of earlier generations of students. It's important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESS accounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technology component of the product offering (Connect Interactives), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences which is what M: Business provides. The book in combination with the interactives in Connect Business provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and 'payoff' - Connect Business provides these interactive rewards for learning the course content.
No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses
Dan S. Kennedy and Jeff SlutskyBe a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar
Marketing: Real People, Real Choices (7th Edition)
Michael R. Solomon, Greg W. Marshall and Elnora W. StuartReal people, real choices–give students a real feel for marketing.   Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.   The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Managing Organizations: Principles and Guidelines, Second Edition
Thomas N. Duening and John IvancevichInstructor Required Material This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience.
Health Psychology: An Interdisciplinary Approach to Health
Deborah Fish RaginHealth Psychology: An Interdisciplinary Approach offers a critical examination of the biopsychosocial model of health and proposes the use of the ecological model as a more comprehensive explanation of health outcomes; both of which are unique approaches in a health psychology text.     The ecological model explores the impact of five systems on individual health outcomes: the individual (including physiology), the family/community, physical and social environments, healthcare systems and health policy.  Unlike the biopsychological model  which represents a combination of three fields—biology, psychology and sociology -  the ecological model  includes research and findings from medical anthropology, economics, ethnopharmacology, environmental studies, medicine and public health, in addition to biology, psychology and sociology. Thus, it offers a truly interdisciplinary approach to the study of health.  Finally, the text uniquely examines infectious diseases and chronic illnesses from a local, regional and global perspective. The diverse perspectives illustrate the roles of each of the five systems on health.
College Algebra, 10th Edition
Margaret Lial, John Hornsby and David I. SchneiderOver the years, the text has been shaped and adapted to meet the changing needs of both students and educators. As always, special care was taken to respond to the specific suggestions of users and reviewers through enhanced discussions, new and updated examples and exercises, helpful features, and an extensive package of supplements and study aids. The result is an easy-to-use, comprehensive text that is the best edition yet.
Contemporary Sociological Theory and Its Classical Roots: The Basics
George RitzerThis text is the teaching solution for instructors who need a brief, accessible text for sociological theory. An affordable alternative to a standard text, this volume includes a range of pedagogical features; it is concise yet comprehensive, informative, and engaging for a wide range of students.
Biological Psychology
James W. KalatDr. James W. Kalat's BIOLOGICAL PSYCHOLOGY is the best selling text in the market for good reasons--an extremely high level of scholarship, clear and occasionally humorous writing style, and precise examples. An extremely skilled teacher, Dr. Kalat has written a text that speaks to today's students as well as to professors. Throughout all ten editions, the goal has been to make biological psychology accessible to psychology students, not just to biology majors and pre-meds. The goal has also been to convey the excitement of the search for biological explanations of behavior. Kalat believes that biological psychology is "the most interesting topic in the world," and this text convinces many students. Accuracy, currency and a clear presentation style have always been the hallmarks of this text, and this Tenth Edition and its supplement package take these qualities to the next level. Sold separately and available for the first time, a media-rich, highly interactive online eBook integrates the text; a companion CD-ROM, Exploring Biological Psychology; Try It Yourself activities; Stop & Check quizzes; and new animations.
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
Lorrie ThomasA crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Preface to Marketing Management
J. Paul Peter and Jr, James DonnellyPreface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.