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 TitleAuthorDescription
HTML, XHTML, and CSS: Introductory (Shelly Cashman)
Gary B. Shelly and Denise M. WoodsPart of the highly successful Shelly Cashman series, this text provides an introduction to HTML and leads the user through a clear, step-by-step, screen-by-screen approach to learning. Readers learn how to create a Web page using HTML, format the page, add graphics, and more.
HTML, XHTML, and CSS: Complete (Shelly Cashman)
Gary B. Shelly and Denise M. WoodsPart of the highly successful Shelly Cashman series, this text provides a complete overview of HTML and leads the user through a clear, step-by-step, screen-by-screen approach to learning. Readers learn how to create a Web page using HTML, format the page, add graphics, and more.
Microsoft Word 2010: Complete (Shelly Cashman Series)
Gary B. Shelly and Misty E. VermaatIn MICROSOFT OFFICE WORD 2010: COMPLETE you'll find features that are specifically designed to engage you, improve retention, and prepare you for future success. Our trademark step-by-step, screen-by-screen approach now encourages you to expand your understanding of the Word 2010 software through experimentation, exploration, and planning ahead.
How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life (Revised Edition)
J.J. LunaFrom cyberspace to crawl spaces, new innovations in information gathering have left the private life of the average person open to scrutiny, and worse, exploitation. In this thoroughly revised update of his immensely popular guide How to Be Invisible, J.J. Luna shows you how to protect yourself from these information predators by securing your vehicle and real estate ownership, your bank accounts, your business dealings, your computer files, your home address, and more.J.J. Luna, a highly trained and experienced security consultant, shows you how to achieve the privacy you crave and deserve, whether you just want to shield yourself from casual scrutiny or take your life savings with you and disappearing without a trace. Whatever your needs, Luna reveals the shocking secrets that private detectives and other seekers of personal information use to uncover information and then shows how to make a serious commitment to safeguarding yourself.There is a prevailing sense in our society that true privacy is a thing of the past. Filled with vivid real life stories drawn from the headlines and from Luna's own consulting experience, How to Be Invisible, Revised Edition is a critical antidote to the privacy concerns that continue only to grow in magnitude as new and more efficient ways of undermining our personal security are made available. Privacy is a commonly-lamented casualty of the Information Age and of the world's changing climate-but that doesn't mean you have to stand for it.
Adobe Photoshop CS5: Comprehensive (Shelly Cashman)
Gary B. Shelly, Joy L. Starks and Alec FehlPart of the highly successful Shelly Cashman series, ADOBE PHOTOSHOP CS5: COMPREHENSIVE follows the proven Shelly Cashman step-by-step, screen-by-screen approach to learning the Photoshop CS5 software.
Adobe Dreamweaver CS5: Comprehensive (Shelly Cashman)
Gary B. Shelly and Dolores WellsADOBE DREAMWEAVER CS5: COMPREHENSIVE, 1E follows the Shelly Cashman Series proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS5 software.
Windows Internet Explorer 8: Introductory Concepts and Techniques (Shelly Cashman)
Gary B. Shelly and Steven M. FreundIn Windows Internet Explorer 8: Introductory you'll find features that are specifically designed to engage students, improve retention, and prepare them for future success. Our trademark step-by-step, screen-by-screen approach now encourages students to expand their understanding of the Internet Explorer 8 software through experimentation, exploration, and planning ahead. Brand new end of chapter exercises prepare students to become more capable Internet users.
Home Office Solutions: Creating a Space That Works for You
Lisa KanarekThere are more than 32 million home office households in America and the number continues to grow. Whether you work from home full-time, part-time, or after-hours, having a dedicated home office is a necessity. This information-packed guidebook offers solutions and layouts for carving out home offices that work with your space and boost your success. Home Office Solutions helps readers take charge of productivity, find their optimum work style, and organize space for efficiency and creativity. No matter the size of your home, there's always space for a home office. Practical advice is intermingled with sumptuous, creative, and hardworking office environments that don't detract, but rather complement your home. Home offices don't have to be eyesores that require the door always be kept shut tight. More important, if your office shares a room with another family activity, it need not be kept hidden behind a screen. The offices featured in Home Office Solutions are ones anyone would be proud to showcase centerstage in their home.
The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Mark Blaxill and Ralph EckardtHow to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. They’ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.
The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Mark Blaxill and Ralph EckardtHow to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. They’ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.
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