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Consignamania

Consignamania is a website that offers various boot camps and lessons on how to handle a consignment sale.

 TitleAuthorDescription
The Artist-Gallery Partnership: A Practical Guide to Consigning Art
Tad Crawford and Susan MellonThe definitive guide for those who create and those who sell art is back, now in a newly revised and updated third edition.Artists, dealers, and gallery owners will welcome this clear explanation of the consignment contracts that lie at the heart of the relationship between artists and galleries. Updates include the latest developments in state laws and all of the current statutes in the 32 states that have laws regarding consignment sales. A thorough discussion of the Standard Consignment Agreement, covering agency, consignment, warranties, transportation, insurance, pricing, gallery commissions, promotion, return of art, and more, plus a ready-to-use contract, is included. Want a clear understanding of art-consignment law? Get The Artist-Gallery Partnership.
Make Money in Short-Sale Foreclosures: How to Bypass Owners and Buy Directly from Lenders
Chantal Howell Carey and Bill CareyMAKE MONEY IN SHORT-SALE FORECLOSURESForeclosures are the most profitable way to invest in real estate. But most real estate books on foreclosures don't tell you how to invest in short-sale foreclosures--properties with even more profit potential than regular foreclosures. A short-sale foreclosure is a lender accepting a loan payoff for less than the amount owed. This comprehensive new guide from renowned real estate authors Chantal and Bill Carey covers all the ins and outs of short-sale foreclosure investing, from finding properties to negotiating with lenders, to closing the deal and making a bundle. Inside you'll find all the information you need to succeed:* Finding great short-sale foreclosure deals* Dealing with owners in financial distress* When to buy short-sale foreclosures* Creating equity in foreclosure properties* Writing successful short-sale offers* FHA, VA, and private mortgage insurance short-sales* Purchasing short-sale properties at auction* Understanding escrow, closing, and title insurance* Flipping short-sale properties
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Corey PerlmanIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
Inside the Mind of the Shopper: The Science of Retailing
Herb SorensenWhat do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
Alexis Maybank and Alexandra Wilkis WilsonOn a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500.  Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.  
The Everything Guide to Starting and Running a Retail Store: All you need to get started and succeed in your own retail adventure (Everything (Business & Personal Finance))
Dan Ramsey and Judy RamseyWhat are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to:Spot and capitalize on small retailer trendsConduct your own market analysisResearch and select the most appropriate retailing softwareRun your business day to dayAttract customers with effective advertisingMake the leap to online sellingThis helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!
E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses
Ian DanielE-commerce Get It Right! Just released and written in a no holds barred style... This new and exclusive Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce website and business. Whether you're an e-commerce Start-Up or have an Existing e-commerce website that is struggling to make a profit, this book is literally packed full of the latest tried and tested insider secrets, key strategies and practical tips, proven over a 10-year period to generate sales and profits at explosive levels. Did you know... 97% of e-commerce websites (shopping websites) make $0 profits in their first 3 years online. Such is the steep learning curve and skill set required to build an e-commerce website that can dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right! Inside You'll Learn... How to Build & Launch a Super-Charged E-commerce Website & Business - Fast! How to Generate High Quality, Ready-To-Buy Visitors! How to Convert More of These Visitors Into Paying Customers! How to Transform a Struggling E-commerce Website! How to Fast Track Your Learning & Avoid the Pitfalls! ...and Everything Else In Between for E-commerce Success! E-commerce is a booming industry that is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take the opportunity of an accelerated start-up regardless of the economy, your background, age or experience. You'll see how to quickly get accomplished in owning and running your own e-commerce website and business with E-commerce Get It Right! Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits - within 30 Days of launch and beyond. Step 1 - Get Started: Setting Up Your E-commerce Success Formula! Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast! Step 3 - Get Hiring: How To Find A Kick Ass-Web Designer! Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy Ecommerce Customers! We'll also cover building your e-commerce success foundation, hiring a kick-ass web designer, how to drive masses of traffic to your website, how to lower bounce and cart abandonment, and how to increase conversion rates (sales), all using simple and common sense yet powerful e-commerce strategies! Start Up Accelerated With E-commerce Get It Right! Available In Kindle, Paperback, eBook and ePub formats compatible with all eReader devices.
The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line
Kari ChapinIt's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Paco UnderhillRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Retail Business Kit For Dummies
Rick SegelWhether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for youMake your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
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