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Recruitment Exchange
Recruitment Exchange offers a job site software solution for entrepreneurs that want to start their own job site.
| Title | Author | Description | |
|---|---|---|---|
Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet | Susan Sweeney | From the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities. | |
Tips and Tactics for Marketing on the Internet (Swc - General Business Series) | This brief book is the newest publication from America's leading authority on small and growing businesses...INC. MAGAZINE. Through 48 Capsule Cases from smaller companies that are successfully using the Internet, the reader is provided with a realistic picture of the benefits and challenges businesses face when marketing on the Internet today. Learn how to put the Web to work for your business. Here's a hands-on guide to: *What the Web is...and what the Web is Not *Why the Web is the Place to Be *Setting Goals for A Site *The ABC's of Online Promotions *Five Essentials for Any Site *Tracking Visitors to A Site | ||
Web Design All-in-One For Dummies | Sue Jenkins | Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.Getting Started covers planning, defining your target audience, choosing the right software, and moreDesigning For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphicsBuilding Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systemsWeb Standards & Testing teaches you how to test and validate so everyone can enjoy your sitePublishing & Site Maintenance helps you get your site online and keep it currentWeb Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site. | |
The Gift: The Form and Reason for Exchange in Archaic Societies | Marcel Mauss | Since its first publication in English in 1954, The Gift, Marcel Mauss's groundbreaking study of the relation between forms of exchange and social structure, has been acclaimed as a classic among anthropology texts.A brilliant French sociologist and anthropologist, Marcel Mauss (1872?) used case studies of Melanesia, Polynesia, and northwestern North America to demonstrate that gift exchange is a total system at the center of society. | |
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money | Bruce C. Brown | Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards | |
jQuery For Dummies | Lynn Beighley | Learn how jQuery can make your Web page or blog stand out from the crowd!jQuery is free, open source software that allows you to extend and customize Joomla!, Drupal, AJAX, and WordPress via plug-ins. Assuming no previous programming experience, Lynn Beighley takes you through the basics of jQuery from the very start.You'll discover how the jQuery library separates itself from other JavaScript libraries through its ease of use, compactness, and friendliness if you're a beginner programmer.Written in the easy-to-understand style of the For Dummies brand, this book demonstrates how you can add unique and exciting interactivity to a Web site or WordPress blog, including photo browsers, menus, tab-based navigation, sliding sidepanels, slideshows, transition effects, fade effects, Twitter feeds, and much, much more!Walks you through the capabilities of jQuery, the number one open source JavaScript library that enables you to provide interactivity on a Web site or blogHelps you understand DOM (Document Object Model) scripting, applying CSS classes via JQuery, and adding in special effects and jQuery plug-ins to your siteShows you how to create dazzling special effects on your site, including fades, slide shows, sliding panels, tabbed navigation, and moreExplains how to add customized Twitter feeds, RSS feeds to aggregate content on your site, or add a photo browser to a site or blogIntroduces ways to create jQuery plug-ins for WordPress, Drupal, and moreIf you have queries about how you can make your blog or Web site stand apart from the crowd, jQuery For Dummies is the book for you! | |
Web Sites Do-It-Yourself For Dummies | Janine Warner | A step-by-step guide to creating your first Web siteEverybody's building cool web sites, but how? Web Sites Do-It-Yourself For Dummies, 2nd Edition, shows you how, with simple, step-by-step instruction that will build your confidence as you build your site.You'll learn to plan your site and secure a domain name, how to use Dreamweaver for site construction, and how to test and publish your site. You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. Dummies makes it easy and fun!Perfect for those who've never attempted a Web site before, including small-business owners, the family historian, amateur genealogists, and travel buffsExplains using Web site creation tools including Dreamweaver, Photoshop Elements, Flash, and WordPressShows how Web pages work, how to plan and design your site, and what to look for in Web hosting servicesCovers editing and creating Web graphics and text, how to customize a site for different purposes, testing, and publishing your siteProvides information on blogs, podcasts, adding Flash, and making money from your siteWeb Sites Do-It-Yourself For Dummies, 2nd Edition shows you how to create a Web site you'll be proud of. | |
A Splendid Exchange: How Trade Shaped the World | William J. Bernstein | Acclaimed by readers and critics around the globe, A Splendid Exchange is a sweeping narrative history of world tradefrom Mesopotamia in 3000 B.C. to the firestorm over globalization todaythat brilliantly explores trade’s colorful and contentious past and provides new insights into its future. | |
SoftWhere | Frank E. Jersey | The book is about the life cycle of a computer software company from inception to eventual sale. Software is a book reflecting on the experiences of the author as he founded, managed and sold a computer software and services firm. Real management situations are highlighted and addressed. The subject matter addressed and questions presented throughout the book privide all entrepreneurs and managers insight into their respective companies and should better position them for their own IPO, ongoing management or acquisition. | |
The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad | Michael A. Cusumano | The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world. In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success. The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry. |