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Optimal Media Group

Optimal Media Group is the company behind NightOut Websites. They offer the software required for an entrepreneur to create a money-making website that will offer information for various bars, restaurants, etc. that welcome customers in the evening.

 TitleAuthorDescription
Starting an Online Business All-in-One For Dummies
Shannon Belew and Joel EladConquer the online marketplace with this new version of a bestseller!Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.Updated to include coverage of the latest online marketing tools, techniques, and trendsIncludes coverage?of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketingExplains how your location can actually bring new customers to youDetails ways to build a business plan that translates your ideas into a profitable enterpriseShares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make moneyDiscover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition
Shama KabaniALL NEW content on Google+, Facebook advertising, SEO, and more!Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.
E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses
Ian DanielE-commerce Get It Right! Just released and written in a no holds barred style... This new and exclusive Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce website and business. Whether you're an e-commerce Start-Up or have an Existing e-commerce website that is struggling to make a profit, this book is literally packed full of the latest tried and tested insider secrets, key strategies and practical tips, proven over a 10-year period to generate sales and profits at explosive levels. Did you know... 97% of e-commerce websites (shopping websites) make $0 profits in their first 3 years online. Such is the steep learning curve and skill set required to build an e-commerce website that can dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right! Inside You'll Learn... How to Build & Launch a Super-Charged E-commerce Website & Business - Fast! How to Generate High Quality, Ready-To-Buy Visitors! How to Convert More of These Visitors Into Paying Customers! How to Transform a Struggling E-commerce Website! How to Fast Track Your Learning & Avoid the Pitfalls! ...and Everything Else In Between for E-commerce Success! E-commerce is a booming industry that is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take the opportunity of an accelerated start-up regardless of the economy, your background, age or experience. You'll see how to quickly get accomplished in owning and running your own e-commerce website and business with E-commerce Get It Right! Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits - within 30 Days of launch and beyond. Step 1 - Get Started: Setting Up Your E-commerce Success Formula! Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast! Step 3 - Get Hiring: How To Find A Kick Ass-Web Designer! Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy Ecommerce Customers! We'll also cover building your e-commerce success foundation, hiring a kick-ass web designer, how to drive masses of traffic to your website, how to lower bounce and cart abandonment, and how to increase conversion rates (sales), all using simple and common sense yet powerful e-commerce strategies! Start Up Accelerated With E-commerce Get It Right! Available In Kindle, Paperback, eBook and ePub formats compatible with all eReader devices.
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
David Yale and Andrew CarothersThoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
Small Business Marketing: A Guide for Survival Growth and Success
Stuart Atkins MBAMarketing is vital to ensure the success of your small business. This practical book, endorsed by John Tu, President of Kingston Technology and one of Forbes 400 richest people in America, is designed to accelerate your small business marketing learning curve and review key revenue-generating marketing strategies. This book will help you: • Endure good and bad economic times • Define what marketing really means • Manage your marketing mix • Create, design, or revise your website • Better understand and apply social media • Find your best customers • Tell your marketing story • Capitalize on green marketing trends • Better manage your products and services • Save time and make money If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Fourteen informative chapters by a marketing consultant and professor cover topics such as the definition of marketing, social media, and eco-friendly marketing and more.
The Mesh: Why the Future of Business Is Sharing
Lisa Gansky"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." -Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries: * thredUP enables mail-in kids'-clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month. * Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising. * Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. It's your essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
New Bars & Restaurants 2
Daniela Santos QuartinoA follow-up to the highly successful New Bars & Restaurants, New Bars & Restaurants 2 takes us on a trip around the world, exploring the newest dining spaces in countries that range from France to Australia. What ties all of these projects together, however, is their original solutions to the venerable problem of dining design. An imaginative lighting system and the symbolic use of color, for example, are just two of the many design solutions that uncover universes of fantasy in a space where the focus is usually placed on the kitchen. With its detailed design comments and more than 500 full-color photographs, New Bars & Restaurants 2 will serve as an indispensable resource for the storeowner and architect alike.
Social Media Marketing For Dummies
Shiv SinghLearn how easy it is for your market to get your messageNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantageCreate your own online spokesperson for your brandIdentify social media sites that appeal to your target audienceTell which social platform works for which objectivesDevelop a unique, Google-able voice in social mediaOptimize your page to attract clicks and customersSet up a program to assess your success and measure your resultsSocial Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
Group Counseling: Strategies and Skills
Ed E. Jacobs, Robert L. L. Masson, Riley L. Harvill and Christine J. SchimmelThis widely used and respected book presents an active, multisensory approach to group leading, focusing heavily on group leadership skills. While written with the counselor in mind, GROUP COUNSELING: STRATEGIES AND SKILLS, 7th Edition also provides an outstanding discussion of group dynamics for professionals in group leadership positions. The authors discuss the many facets of group counseling and provide examples that show how each skill can be applied in a wide range of group settings to produce efficient working groups.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Lon SafkoThe bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.Covers all major new software applications, including features and benefits, in detailLists more than 120 companies integral to the social media industry with updated data, products, services, and linksIncludes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy planIncludes dozens of social media ROI case studiesAuthor is a widely acknowledged social media authority with numerous media appearances and speaking engagementsThe Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
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